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Folklore Ventures

MVP to IPO: How do you take your startup to the next level?

Folklore Ventures
Folklore Ventures
Level 1/16 Eveleigh Street, Redfern NSW 2016

Friday 24 June 2022 from 5pm to 7pm

So you’ve launched a startup, witnessed traction and believe that you may have found your product-market fit. What comes next?

This live panel will explore how early-stage founders should approach building, strategising and scaling their companies. Join us for a conversation between Visiting Entrepreneur Stephen Scheeler, Alister Coleman and Lauren Sneddon as we dive into the highs and lows of:

  • Acquiring your first 100 paying customers

  • Fundraising vs. bootstrapping

  • Building scalable (and adaptable) strategies

  • Attracting the right talent and setting your team up for success and more.

This is an event that founders should not miss! Walk away with insights that help you to achieve sustainable growth into the future

Visiting Entrepreneur

  • Stephen Scheeler – CEO and Managing Director, Omniscient Neurotechnology


  • Alister Coleman – Founder and Managing Partner, Folklore Ventures

  • Lauren Sneddon – Head of Marketing, Lived


  • Tanisha Banaszczyk – Principal, Folklore Ventures

About Stephen Scheeler

Stephen is the former Facebook CEO for ANZ, and presently founder of The Digital CEO, Senior Advisor to McKinsey & Company, and Executive-in-Residence at the Australian Graduate School of Management. He is also CEO of revolutionary brain A.I. start up, Omniscient Neurotechnology. As a speaker, Stephen has appeared on the highest-profile keynote stages – including TEDx. He is a frequent media commentator on data, A.I., technology and the future of business & society, and a member of the Australian Prime Minister’s Knowledge Nation 100, top innovation leaders in Australia.

About Lauren Sneddon

Lauren is a purpose-driven marketing leader, with a thirst for creative problem solving. She is currently the Head of Marketing at Lived, and specialises in effective brand-building, marketing and storytelling. She offers a unique blend of analytical and creative skills, insights and strategic thinking. Prior to being one of the first hires at Lived, Lauren was the Head of Marketing at Kinela, and worked in various marketing and creative roles in e-commerce, health and wellness, publishing and media for some of the world's biggest brands (eBay and WW).

About Alister Coleman

Alister is the Founder and Partner at Folklore, a Sydney-based venture capital firm backing startups built by Australian and New Zealand founders with global ambition. Founded in 2013, Folklore is a 'first cheque to forever' venture capital firm built by startup investors, operators and founders that invests over the full journey of their companies. Alister has over 15 years’ experience as an investor, advisor and founder of technology companies.

The Visiting Entrepreneur Program is produced by the City of Sydney with partner organisations from the local startup ecosystem. The 2022 edition is kindly supported by Tech Central and the Greater Cities Commission.

Contact event organiser

Folklore Ventures


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