Customer connection: gain loyalty and drive growth [webinar]

From digital tools to communication strategies, learn how to build an engaged community with Merlin Luck, Regional VP Salesforce.

Building strong, lasting relationships with your customers is the cornerstone of growth in today’s competitive business landscape. Merlin Luck has launched his own fashion label and retail startup, worked in the music industry and now leads the small and medium business sector for Salesforce. His diverse background and passion for innovation keeps him laser focused on ways business owners can deepen customer engagement and foster loyalty through effective communication strategies and digital tools.

In this session, learn how to turn all your customer interactions into growth opportunities. From digital tools to communication strategies, learn how to build an engaged community.

Key takeaways

• Developing genuine connections with your customers to drive repeat business and referrals

• Using digital platforms and social media to engage with your audience and personalise their experience

• Leveraging customer feedback to improve products, services, and customer satisfaction.

• Customised learn along resources to support your business growth

About the speaker

Merlin has a background as an entrepreneur in fashion and retail, launching and growing Love & Luck Boutique as an innovative fashion label and brand. Love & Luck was featured at Australian Fashion Week and grew business to 3 Westfield store locations. He also worked in PR for Australian record label, Little Big Music, where he pitched to Music Directors for consistent airplay on Triple J, Triple M, Today FM, MTV Australia.

Now with Salesforce, Merlin works at the forefront of cloud tech for small businesses across Australia and the region. He is passionate about startups, innovation, AI and leadership.

The Reboot webinar series is brought to you by the City of Sydney, and proudly supported by the Service NSW Business Connect program.

Check out other Reboot events in this series

• Cybersecurity serenity: calming online threats

• Alternative models for business growth

• Unbreakable business: building resilience