Filter by
Last Minute Productions

Be your own boss - Business skills for creatives

When

Tuesdays, 6pm to 8pm Tuesday 25 February to Tuesday 8 April

Last Minute Productions, Music Studio – Redfern Community Centre and Article One Events present Be your own boss - Business skills for creatives.

Week 1 - Introduction

  • Course overview - learning outcomes

  • Ice breakers – get to know your fellow students

  • Establish previous learning / skill levels - dreams & aspirations

  • For graduates of previous courses: give feedback & share experiences w/group

  • Explore interests / roles for the upcoming 7 weeks

  • Q & A

 Week 2 – Getting Down To Business

  • Business structures – sole trader vs company – pros and cons

  • Getting started – apply for an ABN & business name

  • Licenses – insurance – copyright vs trademark – legal matters

  • Invoicing – bookkeeping / accounting – P&L - tax

  • Planning & time management – SMART goals – business plan

  • Q & A

  • Homework: workshop details for your own business & set goals

 Week 3 – You Are Your Brand

  • Revision of key points week 2 / Q & A

  • Identify your WHY – define your vision / mission – examples

  • Know yourself – strengths / weaknesses / passions / skills / core values

  • Find your / niche / competitive advantage / audience – authenticity – your story

  • Homework: Brainstorm what your brand should be and prepare a short presentation

 Week 4 – Marketing Magic

  • Revision of key points week 3 / Q & A

  • Present your brand to the class and receive feedback

  • Marketing basics - strategy vs tactics

  • A research-based approach – who is your customer & how can they find you?

  • Know your industry / competition / opportunities & the power of networking

  • Content marketing – social media – email – SEO – podcasts - print

  • Effective marketing collateral – create your own or outsource - resources

  • Class exercise: in small groups, choose marketing tactics for our graduation event

  • Homework: Develop a marketing strategy outline for the event and create collateral

Week 5 – Social Media advertising

  • Revision of key points week 4 / Q & A

  • Presentation of your marketing strategy outline

  • Intro to Meta Business Suite & Ads Manager

  • Create an ad campaign – objective – audiences – track results

  • Vote on marketing tactics for graduation event – finalise collateral – start ad campaign

  • Homework: execute your marketing strategy for the graduation event

 Week 6 – Event prep

  • Revision of key points week 5 / Q & A

  • Review campaign results – amend / edit / schedule if needed

  • Final prep for the graduation event

 Week 7 – Graduation event

  • Execute & manage the event in collaboration with performers, venue staff etc

  • Debrief, feedback and final thoughts.

Contact event organiser

Last Minute Productions

Accessibility

Advertisement

More events part of City of Sydney Community Centres

Move for all at Juanita Nielsen community centre

Move for all at Juanita Nielsen community centre

A weekly 1-hour class combining light resistance training and aerobic moves suitable for all levels of fitness
Today 10.30am to 11.30am
Crafting in stitches

Crafting in stitches

A social group that gets together to knit, crochet and long stitch
Today 10.30am to 12.30pm
Social monthly morning tea in Pyrmont

Social monthly morning tea in Pyrmont

Join us for a casual catch up with other locals. Hear about what's on in our local area and at Pyrmont Community Centre
Today 11.15am to 12.15pm
St Helen's community clothes swap

St Helen's community clothes swap

Swap your good condition clothing and upgrade your wardrobe
Today 10am to 12pm