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Last Minute Productions

Be your own boss - Business skills for creatives

When

Tuesdays, 6pm to 8pm Tuesday 25 February to Tuesday 8 April

Last Minute Productions, Music Studio – Redfern Community Centre and Article One Events present Be your own boss - Business skills for creatives.

Week 1 - Introduction

  • Course overview - learning outcomes

  • Ice breakers – get to know your fellow students

  • Establish previous learning / skill levels - dreams & aspirations

  • For graduates of previous courses: give feedback & share experiences w/group

  • Explore interests / roles for the upcoming 7 weeks

  • Q & A

 Week 2 – Getting Down To Business

  • Business structures – sole trader vs company – pros and cons

  • Getting started – apply for an ABN & business name

  • Licenses – insurance – copyright vs trademark – legal matters

  • Invoicing – bookkeeping / accounting – P&L - tax

  • Planning & time management – SMART goals – business plan

  • Q & A

  • Homework: workshop details for your own business & set goals

 Week 3 – You Are Your Brand

  • Revision of key points week 2 / Q & A

  • Identify your WHY – define your vision / mission – examples

  • Know yourself – strengths / weaknesses / passions / skills / core values

  • Find your / niche / competitive advantage / audience – authenticity – your story

  • Homework: Brainstorm what your brand should be and prepare a short presentation

 Week 4 – Marketing Magic

  • Revision of key points week 3 / Q & A

  • Present your brand to the class and receive feedback

  • Marketing basics - strategy vs tactics

  • A research-based approach – who is your customer & how can they find you?

  • Know your industry / competition / opportunities & the power of networking

  • Content marketing – social media – email – SEO – podcasts - print

  • Effective marketing collateral – create your own or outsource - resources

  • Class exercise: in small groups, choose marketing tactics for our graduation event

  • Homework: Develop a marketing strategy outline for the event and create collateral

Week 5 – Social Media advertising

  • Revision of key points week 4 / Q & A

  • Presentation of your marketing strategy outline

  • Intro to Meta Business Suite & Ads Manager

  • Create an ad campaign – objective – audiences – track results

  • Vote on marketing tactics for graduation event – finalise collateral – start ad campaign

  • Homework: execute your marketing strategy for the graduation event

 Week 6 – Event prep

  • Revision of key points week 5 / Q & A

  • Review campaign results – amend / edit / schedule if needed

  • Final prep for the graduation event

 Week 7 – Graduation event

  • Execute & manage the event in collaboration with performers, venue staff etc

  • Debrief, feedback and final thoughts.

Contact event organiser

Last Minute Productions

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