Filter by
Last Minute Productions

Be your own boss - Business skills for creatives

When

Tuesdays, 6pm to 8:30pm Tuesday 27 February to Tuesday 26 March

Last Minute Productions, Music Studio – Redfern Community Centre & Article One Events present Be Your Own Boss - Business Skills for Creatives.

PLEASE NOTE - The lift at Redfern Community Centre is out of service until April.

We apologise for any inconvenience.

Week 1 - Introduction

• Course overview - learning outcomes

• Ice breakers – get to know your fellow students

• Establish previous learning / skill levels - dreams & aspirations

• For graduates of previous courses: give feedback & share experiences w/group

• Explore interests / roles for the upcoming 7 weeks

• Q & A

 Week 2 – Getting Down To Business

• Business structures – sole trader vs company – pros and cons

• Getting started – apply for an ABN & business name

• Licenses – insurance – copyright vs trademark – legal matters

• Invoicing – bookkeeping / accounting – P&L - tax

• Planning & time management – SMART goals – business plan

• Q & A

• Homework: workshop details for your own business & set goals

 Week 3 – You Are Your Brand

• Revision of key points week 2 / Q & A

• Identify your WHY – define your vision / mission – examples

• Know yourself – strengths / weaknesses / passions / skills / core values

• Find your / niche / competitive advantage / audience – authenticity – your story

• Homework: Brainstorm what your brand should be and prepare a short presentation

 Week 4 – Marketing Magic

• Revision of key points week 3 / Q & A

• Present your brand to the class and receive feedback

• Marketing basics - strategy vs tactics

• A research-based approach – who is your customer & how can they find you?

• Know your industry / competition / opportunities & the power of networking

• Content marketing – social media – email – SEO – podcasts - print

• Effective marketing collateral – create your own or outsource - resources

• Class exercise: in small groups, choose marketing tactics for our graduation event

• Homework: Develop a marketing strategy outline for the event and create collateral

Week 5 – Social Media advertising

• Revision of key points week 4 / Q & A

• Presentation of your marketing strategy outline

• Intro to Meta Business Suite & Ads Manager

• Create an ad campaign – objective – audiences – track results

• Vote on marketing tactics for graduation event – finalise collateral – start ad campaign

• Homework: execute your marketing strategy for the graduation event

 Week 6 & 7 – Event prep

• Revision of key points week 5 / Q & A

• Review campaign results – amend / edit / schedule if needed

• Final prep for the graduation event

 Week 8 – Graduation event

• Execute & manage the event in collaboration with performers, venue staff etc

• Debrief, feedback and final thoughts.

Contact event organiser

Last Minute Productions

Accessibility

Advertisement

More events part of City of Sydney Community Centres

Accessible yoga class

Accessible yoga class

Everyone is welcome to this yoga class, no experience necessary
Tomorrow
Chinese painting for beginners to advanced

Chinese painting for beginners to advanced

A free weekly class for beginners, led by an experienced Mandarin speaking tutor
Tomorrow
Fitness class for older adults

Fitness class for older adults

New weekly lower impact class including strength training and aerobic exercise to improve balance and flexibility.
Tomorrow
KGV boxing class

KGV boxing class

Get your heart rate up and arms pumping with this lunchtime boxing class
Tomorrow
Mat pilates at Juanita Nielsen Community Centre

Mat pilates at Juanita Nielsen Community Centre

A floor-based workout that focuses on correct body alignment, core strength and stability
Tomorrow
Book exchange

Book exchange

Donate your preloved books or grab a book or 2 to take home for free.
Tomorrow