The North Face 'We play different' activation

In a bold move to bring the outdoors to the heart of the CBD, this one-of-a-kind activation transforms World Square into an epic, unconventional playground, celebrating The North Face’s 'We Play Different' global campaign.

Designed to break down the barriers to climbing, with this activation urban explorers are invited to discover a way to play different on the large free standing bouldering wall, which comes out of a mega giant inflatable duffle bag.

 Open to the public for one weekend only, expect:

• Beginner friendly climbing sessions in partnership with one of Australia’s leading climbing gyms: BlocHaus

• Special guest athletes including Tom O’Halloran and Lucy Stirling

• Athlete coaching

• Live music

• Interactive games

• Free refreshments

• Exciting prizes

• Lots of climbing and much more