Meta ads that work
Tuesday 9 September 2025 from 12pm to 1pm
The holiday season is one of the most competitive times of the year for small businesses. Standing out is essential and your planning should start now. Learn effective strategies to amplify your holiday Meta campaigns on Facebook and Instagram.
Discover how to craft compelling content, connect to your audience and boost your posts for maximum impact with Heather Porter, founder of Website Love.
Key topics
The 3 content pillars: what they are, why they matter and how to create engaging content for each.
Boosted posts made simple: step-by-step guidance to create, manage and optimise them for maximum visibility.
Real-world case studies: learn from successful campaigns run by ecommerce and service-based businesses.
Takeaway tool
Checklist to prepare your posts so you don't miss a thing for Black Friday and Christmas sales
About Heather Porter
Heather has 15 years experience in digital marketing as a business owner, consultant and speaker, and holds a Bachelor of International Business from San Diego State University. She’s the founder of Website Love, a website development and social media agency specialising in digital marketing strategies for educational services, coaching and consulting businesses.
The Amazon Kindle number 1 bestselling writer is co-author of 4 business books and trainer of That Social Media Show on the Bizversity business app used in more than 100 countries. She’s also one of 7 Meta (formerly Facebook) certified lead trainers in Australia and New Zealand, and a Meta certified media buying professional.
She regularly speaks for local councils, chambers of commerce and business training organisations. For the last 3 years, Heather has also been the master social media trainer for Pacific Trade Invest Australia where she regularly trains and supports businesses throughout the Pacific Islands to use social media.
Heather loves helping simplify digital marketing for businesses so they can easily pinpoint what works for them and stop wasting time and resources.
Other Reboot webinars you might be interested in:
Cut through the noise: attract your ideal clients on social media - 16 September
AI hacks every small business owner needs to know - 23 September
Sales techniques to help your business stand out - 30 September
The Reboot webinar series is brought to you by the City of Sydney and proudly supported by Service NSW Business Bureau.
Register via Eventbrite to secure your ticket. Once you have registered you will be sent a Zoom link to join the webinar when the event starts.