How to nail your pricing
- Tuesday 30 September 2025 from 12pm to 1pm
Undercharging, over-servicing, and not paying yourself properly? It’s the trap so many small business owners fall into - and it all comes back to pricing. The good news? It’s solvable.
Every day, you share your prices: on your website, in-store, on your menu, in calls, pitches and in proposals. Yet it’s easy to feel stuck, convinced you can’t raise your rates. That belief keeps you working harder, earning less and constantly stressed about money.
But you didn’t start your business to scrape by. You started it to create freedom, make an impact and improve lives. And more than anything else, your pricing that has the power to transform your financial situation.
Join Fi Johnston, financial business coach, chartered accountant and founder of Peach Business as she shows you practical strategies to nail your pricing.
Key topics
Overcome undercharging and over-servicing.
Break down your income goals into two levers.
Understand that your price sets the perception of quality.
Present your prices with confidence.
Takeaway tool
Bust the myth that you shouldn’t pay yourself until you make profit! The Pricing Tool for both freelancers and eCommerce.
About Fi Johnston
You probably haven’t met anyone quite like Fi Johnston before. Fi is a Chartered Accountant who’s all about impact. She's a creative, passionate and kind business and money strategist who makes people feel differently about money. Fi is the Founder of Peach Business, an investor and multiple business owner, a money educator and speaker, strategist and coach. She's obsessed with small business, and when she talks about money it hits differently. Fi makes business owners feel safe with money and brave in their financial decisions.
Other Reboot webinars you might be interested in:
The Reboot webinar series is brought to you by the City of Sydney and proudly supported by Service NSW Business Bureau.
Register via Eventbrite to secure your ticket. Once you have registered you will be sent a Zoom link to join the webinar when the event starts.