From SEO to AEO: optimising for AI-driven search [webinar]

Learn how AI is changing search and what your business must do to stay visible.

Customers aren’t Googling like they used to, many now ask AI tools for recommendations. If your business isn’t showing up in those results, you risk being overlooked. In this session, you’ll learn how AI-powered search works and the steps you can take now to stay discoverable and ahead of the curve.

Key topics covered

• How AI finds businesses: understanding how tools like ChatGPT and Perplexity source and reference information

• What to optimise now: practical foundations that help AI engines recognise and trust your business

• Future-proof visibility: simple actions you can take today to stay discoverable as search continues to evolve

• Where to start with content creation

• How to measure AI performance

Takeaway tool

A blueprint document covering:

• Content strategy essentials

• Key technical elements (and what to hand to your developer)

• Ongoing SEO tasks to continue building authority for both AI and traditional search

Key Expert: Ben Gutheridge, Director, Search Rescue

About Ben:

Ben Guthridge is the Director of Search Rescue, a Sydney-based digital marketing agency known for delivering results with trust and transparency. With over a decade of experience across SEO, Google Ads, Meta Ads, and eCommerce growth, Ben leads a high-performance local team focused on building campaigns that drive real business outcomes - without long contracts, unnecessary fluff, or meaningless reporting.

Passionate about helping businesses scale through smart strategy, accurate tracking, and ongoing optimisation, Ben takes a hands-on approach and treats every client’s business like it’s his own.

Other Reboot webinars you might be interested in: 

• Strategic networking: from conversation to opportunity – Tuesday 5 May

• Video made simple: creating authentic content – Tuesday 12 May

• Responsible AI for small business – Tuesday 19 May

• 5 essential negotiation habits for small business owners - Tuesday 26 May

• Cashflow clarity: financial control for small business – Tuesday 2 June

• AI chatbots: humanise your automation - Tuesday 9 June

• Launch and grow, using local events - Tuesday 16 June

The Reboot webinar series is brought to you by the City of Sydney.

Register via Eventbrite to secure your ticket. Once you have registered you will be sent a Zoom link to join the webinar when the event starts.