Get found on Google: SEO made simple

Is your website hiding in plain sight? You’re not alone. In today’s crowded digital landscape, getting found by the right customers can feel like a mystery. That’s where SEO (Search Engine Optimisation) comes in. It remains one of the most powerful and cost-effective ways to grow your business online, if you know what actually matters. 

Join Lauren Fraser, founder and director of Thea Media, for a no-jargon session as she demystifies SEO and explains why it’s still essential in 2025, even with the rise of AI and social media. You’ll gain a clear understanding of how search engines work, what influences your visibility and how to take simple, practical steps to improve your SEO, starting today. 

We’ll also share 2 real-life case studies: one from an ecommerce business and another from a service-based business, demonstrating how they used SEO to attract more of the right customers and grow confidently, without a big marketing budget. 

Key topics 

• SEO basics: what it really means and how search engines work 

• Why SEO still matters: its relevance in 2025 alongside AI and social media 

• 3 pillars of SEO Success: content, keywords and your Google Business profile 

• Avoiding common mistakes: save time and effort by focusing on what works 

Takeaway tool 

Quick action SEO checklist: A practical guide to help you focus on what matters most. Whether you're starting from scratch or already dabbling in SEO, this checklist will help you act confidently and eliminate the guesswork. 

About Lauren Fraser 

Lauren Fraser is the founder and director of Thea Media, a digital marketing agency focused on supporting small businesses in Australia. With more than 10 years of specialist experience, Lauren is passionate about helping businesses grow through clear, practical marketing strategies, especially when it comes to SEO.  

Her tailored approach has helped clients triple their website traffic, rank number 1 on Google for successful local search terms and generate consistent business without relying on paid ads. Known for making complex digital concepts feel simple and achievable, Lauren is committed to empowering business owners with the tools they need to show up and stand out online.

The Reboot webinar series is brought to you by the City of Sydney and proudly supported by Service NSW Business Bureau.

Register via Eventbrite to secure your ticket. Once you have registered you will be sent a Zoom link to join the webinar when the event starts.