This Toolbox has been built around essential skills for a viable and sustainable artistic business: with expert led masterclasses and 101 workshops, case study round tables and roving expert panels - we've got it all, for any stage of career you might be at. These sessions are led by industry experts, alongside artistic offerings and opportunities to relax and connect with fellow artists.
Building your audience
Build your base. Find your fans.
Your work deserves an audience. This Learning Lab is all about building the bridge between your practice and the people you want to reach — from growing your profile and building your brand, to creating genuine connection, loyalty, and community around your work.
The day begins with a foundational 101 masterclass, before diving into three in-depth workshops exploring Community Engagement, Social Media, and Public Relations. You’ll then take the conversation further in our live case study roundtables, working through real-world challenges alongside industry experts and fellow creatives.
Whether you’re starting from scratch, building momentum, or refreshing your approach, Building Your Audience offers practical tools, fresh ideas, and meaningful connections for every stage of creative practice.
Bookings are essential so register now to avoid disappointment!
1:30pm - Welcome to Country by Daniel McDonald & intro with host Andrew Bukenya
2:00pm - Masterclass: Audience 101 with Cat Dibley
3:30pm - Coffee Break & Bite Sized Talks
4:30pm - Workshops:
Using Social Media with Monica Davidson
Public Relations with Belinda Dyer
Community Engagement with Wanyika Mshila
5:45pm - Intermission with Andrew Bukenya
6:15pm - Case studies:
Using Social Media facilitated by Robbi James
Public Relations facilitated by Belinda Dyer
Community Engagement facilitated by Waniyka Mshila
7:30pm - Finish
For more information you can view the full program here: https://www.innerwest.nsw.gov.au/creative-toolbox/creative-toolbox-building-your-audience
Image credit: Carlita Sari - Creative Toolbox Symposium, HOSSEI, Marrickville Town Hall, June 2025