California’s Ultimate Playground during SXSW Sydney®

Get ready to dive into a vibrant celebration of California at USA House during SXSW Sydney®!

On Friday, October 18th, Visit California will take over USA House to bring the Golden State's spirit to life with a day full of activities, panels, performances, and immersive experiences that highlight why California is the ultimate playground for creativity and adventure.

California Day at USA House Highlights:

Desert Oasis Sound Bath

Start your day with a tranquil Sound Bath hosted by Greater Palm Springs, offering a sensory escape from the fast pace of SXSW. Afterward, enjoy a sweet treat and relax at the Oasis Recharge Lounge for massages and a chance to craft your own Date Scrub Lip Balm.

Time: 11:00 am – 12:00 pm | Oasis Lounge: 12:00 pm – 3:00 pm

Panel: The Power of Fandom

Exploring how fandom drives travel, the panel features voices from the cosplay community and beyond, this session highlights how California attractions inspire creativity globally.

Time: 12:30 pm – 1:30 pm

Cosplay Creation Workshop with Cosplay Chris

Learn from cosplay icon Chris Staley in this hands-on workshop, perfect for all levels. Interact with iconic characters like Woody, Wolverine, and Captain America!

Time: 1:30 pm – 3:30 pm

California Wine Master Class

Experience a journey through California’s iconic vineyards with a wine tasting led by sommeliers from Jackson Family Wines.

Time: 2:00 pm – 4:00 pm

Breaking into California’s Music Scene

Industry insiders, including producer Eric J Dubowsky and artist Evie Irie, share their insights on making it in California’s competitive music industry.

Time: 4:00 pm – 5:00 pm

Breaking into California’s Film Industry

Dreaming of Hollywood? Hear from top casting directors and actor Damon Herriman on breaking into California’s film scene.

Time: 5:00 pm – 6:00 pm

Live Performance by Evie Irie

Catch indie pop star Evie Irie as she performs an exclusive set, debuting her latest single.

Time: 6:00 pm – 7:00 pm

West Coast After Dark: DJ Dance Party

End the day with a DJ spinning West Coast hits. Enjoy a free drink on arrival and dance the night away to 90s classics and current anthems.

Time: 7:00 pm – Late

With fun prizes, an interactive basketball half-court, and free welcome drinks, California Day at USA House is your chance to experience the Golden State's energy, creativity, and fun at SXSW Sydney. This event is open to the public and SXSW Sydney badge- and wristband-holders (priority given to SXSW pass holders).

For more information, visit usahouse.com.au.