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City of Sydney
Part of Reboot

Nailing your marketing mix [webinar]

Where
Online
Online
See event description for details on how to connect.
When

Tuesday 24 May from 12pm to 1pm

Want to learn how to drive more sales and how to grow your audience? Join this interview with Kelly Slessor, CEO of Shop You, Sandradee Makejev, founder and CEO of St Frock and Sina Klug, founder of Nutie Donuts. 

Please note: The date of this session has recently been updated from Tuesday 10 May to Tuesday 24 May.

You’ll learn: 

  • which channels, content, and audience growth strategies our guest speakers lean on for success 

  • some of the biggest challenges our guest speakers have faced due to growth 

  • about some of the most successful campaigns from St Frock and Nutie Donuts  

  • insights into how to grow followers that love you 

  • which channels should you invest in 

  • insights into conversion, content and paid advertising. 

This webinar includes a workshopping session with 2 businesses looking to better engage their audience and drive more sales. 

About Sandradee:

Sandradee, the founder and CEO of St Frock, was working in fashion PR and marketing when she started a humble Bondi Beach market stall. Caught up in the Sydney dust storm of 2009 and looking for a better way to connect with customers outside of the markets, she created online fashion boutique St Frock. Through clever use of social media and continuous innovation, she has built a $15 million business while remaining self-funded and employing over 35 staff. Sandradee ranked number 7 in Internet Retailer’s Top 50 People in Ecommerce 2020 and St Frock ranked number 1 for Most Engaged Brand on Facebook Australia 2020 (tbc re source). 

About Sina:

A self-taught baker, Sina Klug and her business partner, Jacques Dumont, bought a second-hand oven and started selling gluten-free and vegan baked goods at Bondi Farmers Market. Today, they have a store in Balmain and a growing online presence. 

About Kelly:

Kelly Slessor is CEO of Shop You, a personalised virtual shopping experience platform. She is an ecommerce and digital marketing expert, who drives growth and innovation in retail and hospitality. Kelly has over 20 years of experience, knowledge, models and insights, and she applies this in a practical and easy-to-understand way. 

Other Reboot webinars you might be interested in:

The Reboot webinar series is brought to you by the City of Sydney, and proudly supported by the NSW Government's Business Connect program.

Please note: The date of this session has recently been updated from Tuesday 10 May to Tuesday 24 May.

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