Inclusive marketing training

This session with focus on actionable strategies to deepen your engagement with diverse audiences.

What is Inclusive Marketing? Inclusive marketing is more than just representation; it's about authentically reflecting the diverse identities of your audience. Key aspects include:

Demographic Diversity: Age, ethnicity, gender identity Socio-Economic Factors: Language, income level Personal Identity: Religion, physical and mental abilities

Why Diversity Matters? Research highlights significant gaps in representation:

72% of people feel advertising doesn’t reflect their world.

63% don’t see themselves in most ads.

60% say their communities are misrepresented.

These insights underscore the importance of inclusive marketing, which fosters genuine connections and builds trust.

What you’ll learn?

• Inclusive Marketing Basics

• Identify and Address Gaps

• Strategies for Authentic Representation

• Building Trust Through Inclusivity

Why attend? Enhance your marketing strategy with insights that can help you connect more deeply with your audience. Reserve your spot for this transformative session and start making a real impact. 

Exclusive training by Macarthur Disability Services for businesses and organisations operating in Zero Barriers Member Council areas.