Online Workshop: Creative’s guide to marketing

Many creatives struggle with how to sell their work and services, but what if marketing could be more than impersonal hustle? How about a strategic approach that focuses on people first? 

Marketing is one of the most despised and least understood aspects of running a creative business or working in the arts. Most creatives hate the ‘sell’ and would rather be making, than hustling. However, there is a simple solution to making marketing more palatable – take out the sales and focus on the strategy. 

‘Creative’s Guide To Marketing’ is an online workshop that shares a simple six-step marketing approach that has been designed to take the pain out of promotion.  

You will learn the following, with a special focus on arts practice and creative industries:

• Re-imagining traditional marketing in a way that makes sense for creativity and the arts.

• Getting the foundational elements of “you” marketing right, without the terror of a deadline.

• Understating the breadth of our ‘customers’, from clients to funding bodies to audience.

• Knowing and learning from our peers, and from word-of-mouth.

• Choosing the best digital and ‘old school’ tactics to help achieve your marketing goals. 

What do I get?

• A practical workbook to assist with the interactive elements of the workshops.

• Templates and guides to creating a marketing plan that works for you.

• Resources to help you understand and devise marketing tactics tailored to your creative practice or business.

• Simple tools that will help you clarify how to talk about your work, its value, and identify your potential clients or customers.

Plus you’ll also get…

• Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links.

• Access to additional free webinars to supplement the material covered in the workshop.

• Information on how to access further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.

Who is presenting?

Lillie Brown – Lillie Brown is a freelance marketing strategist and digital marketing consultant for Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision.

What is Creative Plus Business?

We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice.

Accessibility: if you have any access requirements, please email education@creativeplusbusiness.com

Cost: Registration is $55 + GST. No booking fee.

This workshop will take place online. You will receive a link to the workshop in an email from Creative Plus Business prior to the workshop.