Communicating Science Effectively

In today’s world, where science shapes our daily lives, clear communication of complex scientific concepts is more important than ever.

From informing public health decisions to tackling climate change, how we explain science impacts public understanding, policymaking, and societal trust in experts. Good science communication increases public understanding, empowers people to make informed decisions, and helps combat the spread of misinformation.

This workshop is designed to equip you with the basic skills to communicate science effectively. You’ll learn how to take intricate scientific ideas and distil them into language that resonates with the media and the general public, without losing meaning or accuracy.

By the end of this workshop, you’ll have practical tools to engage diverse audiences, foster informed public discussions, and ensure your scientific message is both clear and impactful. Whether you're a journalist, researcher, or communications professional, this is your chance to learn how to make science accessible in an era where facts matter more than ever.

What will I learn?

🔬 Simplifying Complex Science: Learn techniques to break down complicated scientific concepts into language that is understandable for a non-expert audience, without compromising accuracy.

📝 Crafting Engaging Narratives: Discover how to create compelling stories from scientific data and reports, making it relevant and relatable to the public and media.

🎯 Tailoring Messages for Different Audiences: Gain insights into how to adapt your communication style depending on your audience—whether it’s policymakers, the media, or the general public.

💬 Media Engagement: Get tips on effectively engaging with the media, including how to pitch scientific stories and collaborate with journalists for maximum impact.

About Jackson W. Ryan

Jackson Ryan is an award-winning science journalist and President of the Science Journalists Association of Australia. He has written for publications such as _The New York Times, Nature, the Guardian, the ABC _and _The Monthly. _In 2022, he was awarded the Eureka Prize for Science Journalism and has featured in the Best Australian Science Writing anthology in 2019, 2022, 2021, 2022 and 2023. In 2024, he is co-editing the anthology.

About SJAA

The Science Journalists Association of Australia was founded in 2019 to support and foster the professional interests of practising and aspiring science journalists in Australia, and to champion and advocate for independence and excellence in science journalism. It has provided more than $20,000 in grants to the Australian science journalism community, with support from the likes of the Australian National Centre for the Public Awareness of Science and STEM Matters.

About Telum Media

Telum Media connects journalists and the public relations industry through our media contacts database, events, and information services. We empower communications professionals to engage with the right journalist and media outlet when it matters most. Our dedicated teams throughout the Asia-Pacific region keep you informed about industry developments, assist in promoting your organisation's job opportunities, and aid in sourcing expert contacts from our extensive network. Our mission is to make creating connections between communications professionals and journalists faster, smarter and better.