China now represents 25% of the global online market and the demand for Australian products is growing. This represents a huge opportunity for small businesses to grow their company, not only by marketing and selling to the domestic Chinese community, but also Chinese inbound travellers and ecommerce shoppers in mainland China.

However China’s digital ecosystem is difficult to navigate and with payment gateways such as WeChat Pay and Alipay providing access to millions of users, knowing this ecosystem is essential in order to capitalise on this market.

This free seminar will introduce you to the foundations of digital marketing your business in China as well as explain the opportunities available to different industries. Attendees will hear from local business owners who have cracked the code and are successfully reaching and selling to Chinese consumers.

Attendees will:

learn how they can leverage the current market opportunities for their business
gain an understanding of the challenges of the Chinese digital ecosystem compared to Australia
get actionable insights to help ensure that their website is visible behind the Great Firewall and optimised for Chinese search engines
learn about the benefits and opportunities of promoting your business on WeChat
receive an overview of how to leverage Chinese payment gateways such as WeChat Pay and AliPay to facilitate sales.

Opportunity for 1:1
There will be a unique opportunity for 6 businesses to have a 15 minute 1:1 session with the Sinorbis team to ask specific questions about your business. Be prepared – bring your questions!

Presented by Nicholas Chu, CEO, Sinorbis.

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