Building your business narrative

In this session, specialist speaking and media training expert Catherine McGrath takes you through the steps of building a strong and coherent narrative that reflects your corporate strategy, is logical and meets your leaders’ needs and expectations. She will also help you discover how to help get your leaders skilled up and ready for this important task.

Attendee Outcomes

• Discover how to simplify and strengthen your business narrative for spoken word and media communication

• Test different styles and delivery methods including for online/media communication

• Know how to ‘make speaking easy and effective’

• Individual and partner practice to strengthen practical skills

• Discover how to share this learning with your leaders/executives

You‘ll leave with:

• Strong options for improving your business narrative

• Easy-to-use templates to help build your narrative in-house

• Knowledge about what works in modern media landscapes

• Ability to test your own skills and know how to support and guide your leaders and executives

About Catherine McGrath Media

Since 2016, Catherine McGrath has been inspiring businesses and organisations with her innovative media and spoken word communications training programs. Catherine is an award-winning national and international broadcast journalist, turned in-demand trainer, keynote speaker and business leader. For three decades Catherine shared her political insights with Australian audiences on SBS and ABC television, radio and online. Earlier she was ABC Correspondent in Singapore. Across Australia, the Catherine McGrath Media team is inspiring new ways for businesses, organisations and professionals to communicate. The team delivers inspiring and interactive media training and Catherine’s very own speaking programs, Business Speaking and Women Speaking. Catherine is the recipient of the Centenary of Federation Medal for Services to Society through Journalism and the ABC-Reuters Foundation Scholarship to Oxford University. She is based in Sydney and Canberra and delivers services Australia wide

About Telum Media

Telum Media connects journalists and the public relations industry through our media contacts database, events, and information services. We empower communications professionals to engage with the right journalist and media outlet when it matters most. Our dedicated teams throughout the Asia-Pacific region keep you informed about industry developments, assist in promoting your organisation's job opportunities, and aid in sourcing expert contacts from our extensive network. Our mission is to make creating connections between communications professionals and journalists faster, smarter and better.