Bloody Delicious blind taste test at Mary's

Sydney food legends, Mary’s have partnered with Impossible Foods to give away over 200 free Impossible Burgers to hungry Aussies.

The catch? You need to be able to tell the difference between the plant-based burger and the animal beef burger. 

On Thursday 3 April from 12pm-3pm, Impossible and Mary’s will put Sydney-siders’ taste buds to the test, encouraging meat-lovers to embark on the ‘Bloody Delicious Challenge’.

With over 600K views on Instagram and TikTok from creators such as beloved chef and TV personality Huey, and food-fluencers Tom Sharpe (10.9M followers) and Chester See (200K followers) all taking a bite, those after a free burger will have to taste it blindfolded and guess – is it beef, or is it Impossible?

Key details:

• What: Put your tastebuds to the test with the #BloodyDeliciousChallenge

• Where: Mary's Circular Quay, 7 Macquarie Pl, Sydney NSW 2000

• When: Thursday, 3 April between 12pm-3pm

• Note: Free Impossible Burgers are offered on a first-come-first-served, so be sure to come down nice and early to avoid disappointment