Refine your approach to engaging customers on social media by learning the most effective strategies for Facebook and Instagram advertising with Melinda Petrunoff, director of small and medium business at Facebook (Australia and NZ).
If you think you know the most effective strategies for Facebook and Instagram advertising, think again. Join us for this very special event to get tips and insights direct from the companies. Learn which tools to use, how to build community, target effectively and engage with customers on their own platforms. And there’ll be lots of time to get your questions answered.
the fundamentals of Facebook and Instagram advertising
ad types to use, when to use them and which options can lead to lower acquisition costs than others
the most effective way to set audience types
the advantages and disadvantages of audience targeting, retargeting and lookalike campaigns
how to use free tools such as Facebook Groups, Instagram stories and more to grow your business.
This event is produced by City of Sydney and facilitated by Zambesi.
About Melinda Petrunoff
Melinda is the director of small and medium business (SMB) at Facebook for Australia and New Zealand. In this role she oversees the servicing of SMBs and independent agencies in the region, helping them to scale through digital media monetisation and marketing. Prior to this role, Melinda held various leadership roles at Facebook across verticals like e-commerce, media, government, education and mobile gaming.
Prior to joining Facebook in 2013, Melinda worked with Fairfax Digital where she led the monetisation of businesses including The Sydney Morning Herald and Domain. Prior to this, Melinda worked with several e-commerce start-ups such as Shopfast.com.au. Outside of Facebook, Melinda also serves on the board for one of Australia’s leading charities, OzHarvest.
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