The Synthesis Engine: How GenAI Rewires Marketing and Comms

Generative AI is transforming search engines into answer engines, tools that synthesise information, condense narratives into bullet points, and even make product recommendations without sending users to your website.

For communications leaders, this shift represents both a reputational risk and a strategic opportunity.

Join us for a live, 1-hour interactive conversation, where we'll explore how Generative AI search moulds information, what sources they trust, and why zero-click dynamics are reshaping visibility.

We'll look at the implications when AI summarises your brand and discuss ways you can influencer results.

Please note: This event will be held online via Zoom. Login details will be provided to registered participants closer to the date.

About Matt Collette

Matt Collette is the Founder and CEO of Sequencr AI, and a global leader in digital transformation, specialising in artificial intelligence.

At Sequencr, he champions AI as a driver of strategy and impact rather than just efficiency, enabling leaders to accelerate growth, build future-ready teams, manage complexity, and innovate at speed. The firm's expertise spans enterprise AI solutions, generative AI strategy and planning, change management, and enablement programs.

Previously, Matt was Head of Digital for Edelman Canada and later Global Head of Digital Growth, where he led efforts to embed generative AI across Edelman's global operations. He created the firm's AI task force, launched its first campaign powered by generative AI, and developed tools, prototypes, and training initiatives for clients and internal teams.

Across Asia and North America, Matt has held senior roles that consistently pushed the boundaries of what's possible. His work has earned honours from the Shorty Awards, Webby Awards, Content Marketing Awards, Digiday, CPRS ACE, and Creative Circle Awards. In 2021, his team was named Asia's Digital Agency of the Year, and he was recognised as Innovator of the Year in PRovoke's Asia-Pacific Innovator 25.

About Telum Media

Telum Media connects journalists and the public relations industry through our media contacts database, events, and information services. We empower communications professionals to engage with the right journalist and media outlet when it matters most. Our dedicated teams throughout the Asia-Pacific region keep you informed about industry developments, assist in promoting your organisation's job opportunities, and aid in sourcing expert contacts from our extensive network. Our mission is to make creating connections between communications professionals and journalists faster, smarter and better.