The changing B2B landscape: closing the deal [webinar]
Monday 29 March 2021 from 12pm to 1pm
Learn new marketing and sales tactics to attract B2B customers with Sarah Tang, vice president Enterprise Freelancer.com and Lisa Vitaris, Chief Marketing Officer Tyro.
Businesses whose customers are other businesses have been particularly impacted by Covid-19. Work from home and other restrictions have made face-to-face meetings and networking events difficult or impossible in 2020.
Join us to explore the key marketing and sales tactics used by our most successful B2B businesses. We’ll learn how they market to a targeted group of business customers en-mass, and the distinct processes they’re applying to close and onboard customers in this new era.
This event is led by 2 of the top minds in B2B sales and marketing.
Workshop outcomes
Identify new marketing tactics to attract business customers
Understand what sales and marketing strategies are working for fast growing companies like Freelancer and Tyro
Understand which channels are likely to be most effective for marketing your business
Learn how businesses have adjusted their sales funnel in the era of Covid-19 to close and effectively onboard more quality customers
Understand how the best companies run customer support and successful teams and how these approaches could be used in your business.
This event is produced by City of Sydney and facilitated by Zambesi.
About Sarah Tang and Lisa Vitaris
Lisa Vitaris is the Chief Marketing Officer at Tyro and has over 15 years experience in marketing, specialising in financial services, automotive and travel. Lisa has held roles both client-side at Aussie Home Loans, Hyundai and CMC Markets, as well as at advertising agencies working for brands including Volvo, LG, Bankwest, CommSec and IMB. Lisa has extensive experience in branding and high growth acquisition, holds a Master of Business in International Marketing from the University of Technology, Sydney and is a 2020 Scholar of The Marketing Academy.
Sarah Tang is founder and vice president of Enterprise at Freelancer, the world's largest crowdsourcing and freelancing marketplace with 48 million users across 247 countries, regions and territories. She heads up the global strategy, product and go-to-market teams for the Enterprise business to lead digital transformations and remove barriers to scalable workforce within Fortune 500 organizations. NASA, Deloitte and Facebook are among some of the clients her team works with to co-create the future of workspace. Previously she was the product manager, then head of global operations for the Freelancer group. She is on SIA's Global Power 50 of the world's most influential women in Staffing x Tech. Her mission is to turn ideas into reality and build great teams.