Tactics to launch and grow your online store with THE ICONIC
Monday 31 May 2021 from 12pm to 1pm
Join eCommerce heavyweights Adam Jacobs, co-founder of THE ICONIC and David Anderson, CEO of RedBalloon to improve your online store.
How did Adam Jacobs build Australia’s largest online fashion retailer? Why is RedBalloon growing faster than ever in 2021, it’s twentieth year in business?
In this one-off workshop Adam and David will share their tips on digital growth, customer experience and team leadership. They will workshop with Sydney retailers and locally-based eCommerce store owners and suggest how they can improve their stores, attract and convert more customers and grow their businesses.
You’ll learn
how to launch and grow a massive ecommerce store
how mature businesses can accelerate and grow again like a startup
the logistics of ordering and managing stock
a deeper understanding of millennial audiences
how to work with undergraduates and graduates to help grow your business and support learning for the next generation
This event is produced by City of Sydney and facilitated by Zambesi.
About the experts
Adam Jacobs is co-founder of The Iconic, Australia’s largest online fashion retailer. He’s also cofounder of Hatch – a new venture whose mission is for all people to find meaning in work. Adam is interested in how technology is changing our societies and aims to build global tech companies that positively influence our future. He started his career in strategy consulting before founding The Iconic in 2011 on the premise of customer experience leadership and the power of great teams. In 2014 Adam was awarded the young executive of the year, and runner up for managing director of the year, by the CEO Magazine’s annual awards. In 2018, Hatch was selected as a top 20 business of tomorrow by Westpac.
David Anderson is the CEO of the Big Red Group, housing ecommerce experience marketplaces RedBalloon, Adrenaline and Lime&Tonic, as well as B2B brands Redii and RedBalloon for Business. David is an exceptional marketer with a passion for how artificial intelligence can be used to grow and support small business.
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Scaling up: next level digital marketing - 21 June
Boost your business with podcasting - 28 June