Startup metrics to measure & drive your business

As a startup, traditional finance metrics won't cut it. By the time they show up on your balance sheet or P&L, it's often too late.

That's where startup metrics come in – nimble metrics that lead the way instead of lagging behind, allowing you to see what's working and what's not so you can adjust accordingly.

Join our free, interactive workshop to learn all about:

• The key startup metrics you need to watch

• How to monitor them (including where to source the necessary data)

• The differences between a high-volume online SaaS business and a Salesforce model with larger dollar amounts (and annual revenues)

We'll also provide you with a simple Google sheet metrics dashboard to take away for your own startup.

Our team has helped numerous startups implement effective metric management for their business, with impressive results. By paying attention to the right things, you'll have a better handle on your business and be able to drive it in the right direction – making you much more attractive to investors. It's a win-win situation!

About the presenter

Remco Marcelis

CEO & Co-founder, Standard Ledger

Remco is not your typical accountant. That’s why he founded Standard Ledger. He has worked with startups and high growth SMEs as a CFO/Virtual CFO for more than 10 years, following four years in venture capital and 10 years in multinational consulting/services firms. His passion is simple – helping businesses grow.

Remco is a chartered professional accountant with an advanced MBA degree from the University of Adelaide, and is a graduate of the Australian Institute of Company Directors.

Join us in person at The Commons, learn how to measure and drive your business, and enjoy snacks while networking with fellow startups. Don't miss out on this opportunity to gain a better handle on your business and become more attractive to investors.