Scaling up: Next level digital marketing [webinar]
Monday 21 June 2021 from 12pm to 1pm
Take your digital marketing to the next level to build brand, reach new customers and increase sales with Mark Baartse, ex-chief marketing officer at Showpo and Karina May, chief marketing officer at Plann.
This event is for every business owner and marketing executive who wants to grow using social media, influencers and email. Our guest speaker Mark Baartse is one of Australia’s top 50 leaders in ecommerce, well known for his ruthless data-driven approach to digital marketing.
You’ll learn
the strategies Australia’s fastest growing eCommerce businesses are using to grow in 2021
the fundamentals of Google Analytics – what you must have in place to determine the effectiveness of your campaigns
social media tactics not covered in our Facebook session using YouTube and LinkedIn
how to engage influencers to promote your brand – and measure their impact
important tactics in email marketing including how to grow your list, build loyalty and make sales
This event is produced by City of Sydney and facilitated by Zambesi.
About the experts
Mark Baartse works as a chief marketing officer and e-commerce marketing consultant. Prior to going out on his own, he led marketing at Showpo where he helped grow the online clothing store to $85 million in revenue (400% in 3 years) and 1.5 million Instagram followers. Mark previously led agency First Consulting and was an early digital leader at NineMSN.
Karina May is known as Australia’s expert email marketer. She is best known for building huge lists for Showpo, Pet Circle, Coco Republic and Service Seeking. She has a decade of experience helping businesses implement powerful automated email campaigns that drive sales. She’s a big believer that email is an underutilised channel and when done well boasts the highest return on investment.
Other Reboot webinars you might be interested in:
Google for growth - 17 May
Boost your business with podcasting - 28 June