Play Line Friends featuring NewJeans' K-Pop Christmas

Play Line Friends store opened its doors in 2019 in Seoul, Korea. It's a second retail brand store of Line Friends, one of the world’s fastest growing and adored character brands.

Following its global success in Toronto and Seattle drawing crowds of hundreds waiting in line during their launch, the pop-up is now the first to set-foot in Australia at Westfield Sydney.

Come celebrate this special event for Christmas at Pitt Street Mall for the Sydney Christmas opening weekend. Take photos with your favourite bunini and we will also gift you something special for the holiday season.

So don't be super shy to join us bunnies!

About NewJeans

NewJeans (Minji, Hanni, Daniella, Haerin and Hyein) made their debut on July 22, 2022 as the first group to debut from Ador, an independent label under Hybe led by Hee Jin Min.

The quintet aspires to push the limits of K-pop with honest and authentic music that exudes youth. Just like a pair of jeans that has been a staple of every wardrobe for generations, NewJeans aims to allure the listeners with timeless music to be kept in your daily music playlist.

The act released New Jeans on August 1, 2022 instantly captivating the global audience and becoming the first K-pop band to achieve the million-seller milestone with their debut album. One of the title tracks “Hype Boy” charted on Billboard Global 200 for 37 consecutive weeks - the longest record from any K-pop female act. NewJeans continue to amaze the world with groundbreaking records while staying true to their musical flair and intrinsic charm, charting on Billboard Hot 100 within less than half a year of their debut with global smash hits “Ditto” and “OMG,” peaking at 74 and 82, respectively.

NewJeans also broke the Guinness World Record as the fastest K-pop act to reach one billion streams on Spotify, further demonstrating their widespread global presence. In August 2023, NewJeans made history as the first K-pop female act to perform at Lollapalooza in Chicago, winning over 70,000 spectators gathered to watch their debut live performance stateside.