Learn how to better harness the power of Google, SEO, Analytics and Adwords to promote your business with Sasha Gusain and Tom Hunt.
Google is the world’s most powerful tool for business. This workshop will equip you with an understanding of how to take advantage of Google’s paid and non-paid functions to grow your business. This workshop will include live assessments of the websites of Sydney businesses just like yours and suggestions for simple tactics to increase traffic and attract high quality customers.
the fundamental Google pillars every business should have in place - there’s more than you think
how to identify the key terms your customers are searching for and how to structure your website to capture this traffic
content Google is likely to promote
how to develop a long-term strategy to drive your website listing up in Google search
how to master Google Adwords by combining a paid and organic strategy to attract customers
how a content strategy can attract customers.
This event is produced by City of Sydney and facilitated by Zambesi.
About the experts
Sasha Gusain is one of Australia’s leading experts in SEO and scaling organic (non-paid) customer growth strategy. She led SEO at hipages before a shift to Canva in 2016 where she worked within the team behind the company’s now world-famous content, landing page and SEO strategy. She spent the past 2 years consulting to other businesses including Vero, Clipchamp and Airtasker, where she helped with different organic growth initiatives. In 2021 Sasha has returned to Canva's SEO growth team.
Tom Hunt’s passion is digital advertising and analytics. He is a highly sought after marketing consultant who specialises in Google Analytics and Google Adwords. He is best known for the incredible marketing machine that he helped build at Koala Mattress that enabled the eCommerce store to grow from zero to $100 million in revenue in less than 3 years.
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