Free workshop: Pricing for creatives (What's it worth?)

What should I charge? This question plagues creative practitioners and arts no matter what industry. There are answers, but they are fascinating and complicated.

Working out what to charge for creative products and services can be a colossal challenge. Where to even start? Pricing for Creatives is a practical online workshop that covers the basics of figuring out the price point for creative work, including calculating costs and understanding what the market can bear. It's vital for anyone struggling to understand the value of their own work, and how to share that value with others. 

With a specific focus on the arts and creative industries, this workshop covers:

• The beginnings of the process and working out how much everything costs. 

• Working out the Unit Cost measurement, and its place in the costing process. 

• The value of time, and how to measure effectively.

• Choosing the right pricing method for your products and services. 

• Understanding how to evaluate the marketplace with the right kind of research. 

• The Psychology of Pricing, and how it impacts on what you can charge for your work. 

What do I get? All participants receive:

• Lifetime access to a dedicated Pricing for Creatives Dropbox folder full of additional resources and workbooks to help continue the learning after the workshop.

• Access to additional free webinars to supplement the material covered in the workshop.

• The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.

Who is it for? Creative freelancers, established practitioners, arts organisations. 

Who is presenting? 

Cat Dibley is a national and international creative producer with over 10 years’ experience producing dance, theatre, tours, and festivals. She has worked at major theatre companies across Australia, Europe, and the US and founded a theatre company in 2011, producing many shows under this banner for mainstage companies, festivals, and large-scale national tours. Cat has also worked as a creative consultant, story producer, screen development producer, educator and mentor.

What’s Creative Plus Business? 

We’re a social enterprise based in Sydney dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any queries or access requirements, please email hello@creativeplusbusiness.com

This workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. 

The workshop is made possible by Service NSW Business Connect which offers free, independent, tailored business advice from experienced advisors in one‑on‑one sessions. Services also include events and resources on a range of topics for small business. Creative Plus Business is an approved independent provider for Service NSW Business Connect until June 2025.