Free online workshop: Creative's Guide to Branding

Personal and professional branding is an essential marketing tool for creative practitioners, but understanding and creating branding can be a challenge.

Branding can be a tricky concept to comprehend, and many creative freelancers and arts professionals don’t understand how to make it work. In a crowded marketplace full of mixed promotional messages, a compelling personal and professional brand can help a creative practitioner, organisation or arts business stand out from the crowd. Creatives who make the most of their branding can build a loyal community of audience, clients and customers that are engaged and interested, willing to spend money, and happy to spread the word.

With a specific focus on the arts and creative industries, this online workshop covers:

• The definitions of branding, and how it applies to people working in the creative industry.

• How to understand branding as it applies on a personal and professional level.

• Your core values, how to define them as they make all the difference.

• Discussion of your personal brand, and how it applies to creative practitioners.

• An introduction to colour theory and why it helps to communicate your brand.

• Extending from the personal into a business, organisational and/or creative brand.

• Brand Pillars’, the practical steps to help participants bring their branding A-Game

What do I get? All participants of this workshop also receive:

• Lifetime access to a Dropbox folder jam-packed with additional resources helpful links.

• Access to additional free webinars to supplement the material covered in the workshop.

• A Workbook to assist with the practical elements of the workshop.

• The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors. We have a whole team ready to help!

Who is presenting?

Cat Dibley – Cat Dibley is a national and international creative producer with over 10 years’ experience producing dance, theatre, tours, and festivals. She has worked at major theatre companies across Australia, Europe, and the US and founded a theatre company in 2011, producing many shows under this banner for mainstage companies, festivals, and large-scale national tours. Cat has worked as a creative consultant, story producer, screen development producer, educator and mentor.

What’s CREATIVE PLUS BUSINESS?

We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice.

Accessibility: if you have any queries or access requirements, please email hello@creativeplusbusiness.com

This workshop will take place on Zoom. You will receive the Zoom link in an email from Creative Plus Business prior to the workshop. 

What is Service NSW Business Connect? 

Service NSW Business Connect provides free, independent, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business.