Online Workshop: What’s it Worth – Pricing for Creatives

What should I charge? This question plagues creative practitioners and arts no matter what industry. There are answers, but they are fascinating and complicated.

Working out what to charge for creative products and services can be a colossal challenge. Where to even start? This practical workshop covers the basics of figuring out the price point for creative work, including calculating costs and understanding the marketplace for creative products and services. 

It's essential for any creative struggling to understand the value of their own work, and how to share that value with others. It’s a fun and relaxed workshop that explores a variety of practical options for pricing, specifically designed for artists, makers and creatives. 

You will learn all the following, with a focus on arts practice and creative industries:

• The beginnings of the process and working out how much everything costs. 

• Working out the unit cost measurement, and its place in the costing process. 

• The value of time, and how to measure effectively.

• Choosing the right pricing method for your products and services. 

• Understanding how to evaluate the marketplace with the right kind of research. 

• The Psychology of Pricing, and how it impacts on what you can charge for your work.

‘What’s it Worth’ is a collaborative workshop and participants will be encouraged to ask questions, share experiences and ideas, make connections and foster peer relationships.

What do I get? Participants receive a curated selection of resources that can be used for a variety of different funding applications, including:

• Budget templates

• A handy product and service calculator.

• Worksheets on all of the workshop activities to use during the workshop (and after).

• Project & work planners

• Lots more!

Plus you’ll get…

• Lifetime access to a Dropbox folder jam-packed with resources and links.

• Access to free webinars to supplement the material covered in the workshop.

• Information on how to access further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.

Who’s presenting?

Cat Dibley – Cat Dibley is a national and international creative producer with over 10 years’ experience producing dance, theatre, tours, and festivals. She has worked at major theatre companies across Australia, Europe, and the US and founded a theatre company in 2011, producing many shows under this banner for mainstage companies, festivals, and large-scale national tours. Cat has worked as a creative consultant, story producer, screen development producer, educator and mentor.

What is Creative Plus Business?

We're a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice.

Accessibility: if you have any access requirements, please email education@creativeplusbusiness.com

This workshop will take place online and is open to anyone in Australia or internationally. You will receive a link to the workshop in an email from Creative Plus Business prior to the workshop.