Data-Driven Storytelling

This introductory workshop has been designed for communications and engagement professionals who want to harness data to create engaging content, but do not have a background in statistics. 

Participants will learn how to effectively pair the right storyline, with the right chart, graph, or infographic. Participants will also be empowered to participate more proactively in discussions with data and design colleagues, and clients, about best practice data-driven storytelling.

Learning Outcomes

SESSION ONE - 22 JANUARY

• A (very) short history of data visualisation

• Key figures in data visualisation

• Important terms and definitions

• Telling stories about time

• Understanding networks, flows, and relationships

• Devising creative and engaging maps

SESSION TWO - 23 JANUARY

• Unpacking processes

• Making compelling comparisons

• Exploring composition

• Telling better brand stories

• Data visualisation accessibility issues

• Formatting dos and don’ts

• Tying it all together – devising data-rich content for your next campaign or project

Meet our facilitator –Cameron Pegg (Content & Storytelling Strategist)

Cameron is a leading content strategist who is a passionate advocate for better corporate storytelling. As a journalist, he writes features for The Australian and The Saturday Paper, and previously hosted a regular segment on ABC Radio Queensland. Cameron has created a suite of content and writing courses for the QUT Executive Education program, and is a founding editorial board member of the Journal of Education Advancement and Marketing (UK).

Testimonials

"Cameron's knowledge and enthusiasm for the subject matter made the learning experience an enjoyable and effective one."

"Wonderful course, full of handy pieces of information and examples that I could instantly connect to the work that I do and see pathways to even more effective solutions."

"A very interactive, thought provoking and relevant course delivered by a very engaging and knowledgeable presenter."