AI Leadership in Communications

You’ve played with prompts. You’ve saved time. You’ve wowed colleagues with some wins. But now you’re ready to go further.

Telum Media’s advanced AI workshop is built for experienced communications professionals ready to move from AI experimentation to AI leadership. Whether you’re guiding your team, building in-house solutions, or shaping policy, this session will give you the frameworks and skills to make it real – and measurable.

Led by Shaun Davies, former BBC journalist, crisis comms expert, and AI product manager with hands-on experience at Microsoft and Google, this highly practical workshop is designed to empower the next generation of AI-savvy communications leaders.

What will I learn?

• Frameworks that Scale

Learn how to set the right AI policies, define ethical boundaries, and manage AI products responsibly within your organisation.

• Systems, Not Just Solutions

Turn one-off AI use cases into reliable systems with documented workflows, assigned KPIs, and measurable value.

• Automation for Communicators

Use tools like Zapier and Power Automate to build repeatable, scalable communications processes that free up your team’s time.

• Productivity, Powered Up

Develop simple internal agents using Microsoft Copilot Studio. Learn how to quickly prototype assistants that can support media training, internal comms, or campaign tracking.

• Real-Time Crisis Training (Yes, Avatars)

Build a scenario-specific AI media trainer that can simulate interviews – friendly or hostile – using GenAI avatars.

• Synthetic Personas & Stakeholders

Explore how synthetic data can help you mimic customers, internal stakeholders, and even competitors to stress test campaigns and strategies.

• Multi-Modal Mastery

Harness the power of AI tools that go beyond text – from image and document analysis to voice synthesis and beyond.

• Vibecoding for Website Intelligence (Advanced):

Tap into web scraping techniques to monitor brand sentiment, industry shifts, or media coverage – with practical, ethical implementation.

About Shaun Davies

Blending the worlds of content and cutting-edge technology, Shaun Davies is an AI specialist who's shaping the future of digital media. As principal consultant at Bastion Digital, he spearheads the Google News Initiative's AI Workshops – equipping newsrooms with tomorrow's tools today. His unique expertise stems from his dual background: product management leadership at Microsoft coupled with hands-on experience as a journalist and digital strategist at prestigious organizations including the BBC, Newshub, and Nine. This rare combination positions him at the forefront of media's technological revolution.

About Telum Media

Telum Media connects journalists and the public relations industry through our media contacts database, events, and information services. We empower communications professionals to engage with the right journalist and media outlet when it matters most. Our dedicated teams throughout the Asia-Pacific region keep you informed about industry developments, assist in promoting your organisation's job opportunities, and aid in sourcing expert contacts from our extensive network. Our mission is to make creating connections between communications professionals and journalists faster, smarter and better.