AI for Comms & PR Professionals
Wednesdays, 12pm to 1:30pm Wednesday 28 January to Wednesday 25 February
AI is transforming communication, media, PR and stakeholder engagement faster than any technology in 20 years. This bold, practical 5-part series from CPRA and The Creative Collective is designed specifically for Australian communication and PR professionals who want to stay relevant, work smarter and lead with confidence.
Across five high-impact 90-minute sessions, you’ll learn how to use AI to write content, generate insights, produce visuals and video, monitor issues, improve productivity and support senior leaders. You’ll walk away with lots of new knowledge, ideas and practical workflows you can use immediately in your role.
Whether you’re a senior leader catching up, an advisor under pressure, or a junior communicator wanting to skill up quickly, this series will fast-track your AI capability and reshape the way you work - without requiring any technical background.
Session 2 - AI-Powered Content: Write, Edit & Ideate Faster at Scale
Session 3 - AI Visuals, Video & Audio: Modern Storytelling for Comms
Session 4 - AI for Comms Intelligence: Issues, Monitoring & Responses
Session 5 - AI Productivity: Smarter Workflows for the Comms Professional
Start: Wednesday 28 January 2026
End: Wednesday 26 February 2026
Duration: Five weeks
Weekly content: Released the Friday prior @ 12pm AEDT
Live sessions: Every Wednesday @ 12pm - 1.30pm AEDT
Price (ex GST): $1,220 - Standard / $890 - CPRA Members
Who should attend
Communications and PR decision-makers
Corporate and government professionals
Agency and consultancy communicators
Media, issues, and reputation specialists
Emerging communicators and future leaders
ABOUT CPRA
We support communicators.
At CPRA, our mission is to empower communication and public relations professionals through education, networking, and a commitment to ethical practices. We aim to elevate the profession by providing our members with resources, opportunities for professional growth, and a vibrant community of peers. Our focus is on nurturing talent, advocating for the significance of our industry, and contributing to the success of our members in an ever-evolving landscape.