AI Basics for PR & Comms

Your essential introductory guide to artificial intelligence in PR and communication – what you need to know and how to navigate through this new era.

Join us online on to gain the knowledge and skills you need to use AI effectively.

Understand how AI can enhance every aspect of our work from research and evaluation to real-time monitoring and deep insights through data analytics. Explore the ethical dimension and discover some AI tools that help manage crises, personalise engagement, and drive effective strategy development.

This course will help you move to the forefront of innovation, enhance your capabilities, and maintain your competitive edge. 

Meet our facilitator

Catherine Arrow is a global public relations consultant and educator with extensive experience in identifying and meeting the needs of organisations of all sizes. As the founder and director of PR Knowledge Hub she has created a premier professional development facility for public relations and communication professionals. Her work ensures access to high-quality training, available globally and delivered in person, online, or on demand.

Catherine delivers specialised training to practitioners at all levels, covering a comprehensive range of professional skills and competencies, including strategy and planning, research, measurement and evaluation, communication in various forms (written, visual, oral, experiential), digital strategy and transformation, leadership, internal communication strategy, employee experience, change communication, ethics, risk, and reputation management.