Adapt and Advance: Retail innovation program
Friday 22 January from 10am to 11am Friday 22 January from 11am to 12pm Friday 29 January from 10am to 11am Friday 29 January from 11am to 12pm Friday 5 February from 10am to 11am Friday 5 February from 11am to 12pm Friday 12 February from 10am to 11am Friday 12 February from 11am to 12pm Friday 19 February from 10am to 11am Friday 19 February from 11am to 12pm Friday 26 February from 10am to 11am Friday 26 February from 11am to 12pm Friday 5 March from 10am to 11am Friday 5 March from 11am to 12pm Friday 12 March from 10am to 11am Friday 12 March from 11am to 12pm Friday 19 March from 10am to 11am Friday 19 March from 11am to 12pm Friday 26 March from 10am to 11am Friday 26 March from 11am to 12pm
Being successful in retail and hospitality requires an innovative approach.
The City of Sydney’s retail innovation program has been instrumental in helping local businesses think differently, innovate their business models and embrace new trends by working with leading entrepreneurs.
Growing on the program’s success, the City of Sydney is offering a series of free online education sessions.
Key speakers will cover topics from digital marketing, e-commerce and pop-up experiences, to understanding customers and content strategy. These sessions zero in on the topics that matter most to growing businesses.
Propel your business to the next level.
20 sessions over 10 weeks, do one or do them all
Kicking off 22 January
Friday 22 January
10am Digital marketing: Understanding your customer
11am Growing your business by defining your purpose
Friday 29 January
10am Digital marketing: Google as your shopfront, with Kelly Slessor from ShopYou. Get the top of Google search and drive the right traffic to your website.
11am Guest speaker
Friday 5 February
10am Digital marketing: Platforms and plugins, with Kelly Slessor from ShopYou. Set up the best practice platforms and plugins to grow your digital presence,
11am Drive more sales online, with Lilli Lo Russo and Ryan Stott from Digivizer. Drive your digital marketing through a data-driven approach to increasing sales and lowering costs
Friday 12 February
10am Digital marketing: Developing a content plan, with Kelly Slessor from ShopYou. Save time in the content production process, create clickable content in the right channels.
11am Scaling your business through marketplaces, with Paul Sonneveld from Merchant Spring. Understand the evolving landscape of ecommerce marketplaces in Australia and use marketplaces to access incremental sales.
Friday 19 February
10am Understanding shopper behaviour, with Peter Huskins from Shopability. Know the difference between a customer, consumer and a shopper. Improve my connection to them and influence their behaviour. Craft specific brand, product messages and concepts to your target market.
11am Guest speaker
Friday 26 February
10am Digital marketing: Essentials for retail brands, with Jasmine Batra from Arrow Digital. Take a peek at new digital marketing essentials to add to your toolkit and. And plan your next "Big 3" digital marketing projects to meet your sales goals.
11am Guest speaker
Friday 5 March
10am Digital marketing: Getting in front of hot customers, with Jasmine Batra from Arrow Digital. Get in front of a “ready to buy” customer. Free tools for keyword research and tips on making it to page 1 organically so you can be found by actively searching customers.
11am Guest speaker
Friday 12 March
10am Digital marketing: Words that sell
11am Building ethical supply chains
Friday 19 March
10am Digital marketing: Understanding paid ads
11am Guest speaker
Friday 26 March
10am Digital marketing: Know your numbers
11am Building resilience and calm during stressful times