Adapt and Advance: Retail innovation program
Friday 19 March 2021 from 10am to 11am Friday 19 March 2021 from 10am to 11am Friday 19 March 2021 from 11am to 12pm Friday 26 March 2021 from 10am to 11am Friday 26 March 2021 from 11am to 12pm
Being successful in retail and hospitality requires an innovative approach.
The City of Sydney’s retail innovation program has been instrumental in helping local businesses think differently, innovate their business models and embrace new trends by working with leading entrepreneurs.
Growing on the program’s success, the City of Sydney is offering a series of free online education sessions.
Key speakers will cover topics from digital marketing, e-commerce and pop-up experiences, to understanding customers and content strategy. These sessions zero in on the topics that matter most to growing businesses.
Propel your business to the next level.
20 sessions over 10 weeks, do one or do them all
Kicking off 22 January
Friday 19 March
10am Digital marketing: Understanding paid ads, with Jasmine Batra from Arrow Digital. Learn about paid search from remarketing ads, topic and audience targeting. Combine the power of paid search with organic search.
11am Learning to love risk, with Katie Shortland from RaRa Group. Understand the risks and rewards of running a restaurant group in the current retail climate.
Friday 26 March
10am Digital marketing: Know your numbers, with Jasmine Batra from Arrow Digital. Understand Google Analytics and Facebook Insights data and what the metrics mean for your brand.
11am Building resilience and calm during stressful times, with Debra Fairfull from Blisspot. Build resilience and calm during stressful times, provide mental and emotional support when needed.