The Cool Room

As the Aussie summer prepares to deliver the heat, BWS is preparing to bring the cool with the highly anticipated return of BWS Cool Room music series. And the best bit? Fans can apply to be part of these very special gigs for free by entering the ballot.

The chilled-down-not-out live music events will pop up in Sydney, Newcastle, and Melbourne and feature a stellar line-up of Australian and international talent inside a custom-built BWS Cool Room (yes, they’re really fridges) across the eastern seaboard.

Among this year’s line-up of hot artists, global hip-hop superstar, Armani White will touch down in Australia for the very first time in Victoria, with surf-rock legends Lime Cordiale and electronic sensation Memphis LK leading the charge for Sydney and Newcastle.

The BWS Cool Room is a multi-sensory live music experience – a giant, purpose-built stage-come-fridge that invites fans to step through its fridge doors and into a gig like nothing else. We know the world has been wondering what a music gig would feel like if it were in a larger-than-life fridge, and now fans can feel it for themselves. Once again, the artists are turning up the heat and this year BWS are turning up the surprises.

As part of the inaugural SXSW® Sydney calendar of events, BWS has partnered with Lime Cordiale who will kick-start the 2023 Cool Room series with a bang at Central Park, Sydney as part of the festival of music and innovation on 19 October 2023.

“We’d been looking for a way to play a meaningful part of SXSW Sydney and the BWS Cool Room is giving us a distinct and fun way for us to do just that, we’re thrilled to be kicking-off the series of events this October,” said the band.

The infectious five-piece band recently released their latest single. ‘Imposter Syndrome’ and landed four songs in Triple J's Hottest 100 of 2022 including 'Holy Moley', which featured a collaboration with the multi-talented British actor, DJ, and musician Idris Elba.

“Music is a truly authentic way for us to connect with young Aussies and the BWS Cool Room is the perfect platform for us to do this," said An Le, Head of Brand Marketing at BWS. "After seeing the impact of BWS Cool Room last year, we're excited to continue to evolve our unique voice in music and to reach more communities over Summer. We have bold ambitions to go bigger and are thrilled to unveil our line-up of artists for this year!"

BWS Cool Room 2023 artists, dates & location:

Lime Cordiale: Central Park, Sydney, NSW – 19 October 2023

To attend, music fans must sign up via the BWS website to receive their entry into the ballot.