Digital Masterclass: Advanced Tools for Modern Communicators
Wednesday 14 August 2024 from 11:30am to 1:30pm
Please bring your laptop for interactive learning and practical exercises! Light refreshments and lunch will be served to keep you energised throughout the workshop.
In today's digital age, effective communication professionals must wield a versatile toolkit.
You've built up your digital skills with practice and persistence. You can navigate social media with your eyes closed, and you're a whizz at Canva. And, of course, you can already translate complex ideas into clear, understandable messaging for a busy, time-poor online audience.
But why stop there?
Level up your game with forensic fact-finding and fact-checking skills. This workshop equips you with advanced search techniques, social media monitoring superpowers and image analysis techniques increasingly embraced by professional storytellers, communicators and newsrooms.
Plus, you'll learn to fight the good fight against misinformation with the latest verification techniques.
What will I learn?
Workshop participants will learn advanced digital skills used by journalists to navigate the modern communication landscape, including:
Advanced Search Techniques: Mastering search operators and niche search engines to find highly relevant information.
Social Media Monitoring: Using tools to track online conversations, trends, and brand mentions.
Image Analysis: Identifying unauthorised image use and detecting deepfakes with specialised tools.
Misinformation Detection: Verifying information on social media platforms and learning fact-checking techniques.