Digital marketing expectation vs reality

Digital media methods are able to mine personal data on a more individual level, allowing for greater targeting. For example, online users are searching for a "valentine’s day gift?" Well, with the right filters applied you can reach customers based on Google search terms. Not to mention that you pay only for clicks. Nothing more, nothing less.

But does digital marketing truly deliver business results instantly? Is it worth investing all your time, effort, and limited funds to reach customers online? What are the things you should consider before exploring the digital marketing world? Join this session to find out!

Takeaway

• Factors that influence digital marketing campaign performance

• Choosing the right digital marketing platform for your campaign objective and target customer

• Things to do before launching your first digital marketing campaign

Meet the speaker

Suryabala Shenbagamurthy (aka Surya) is a digital marketing specialist with more than 6 years of global experience. She’s best known for her TEDx talk on social media's influence on human behavior. Her expertise includes search, social, and programmatic marketing. When she’s not researching marketing technology and data privacy, Surya is busy exploring bushwalks around Sydney.

Surya also co-founded Fivegrid, a digital marketing campaign automation platform for small business entrepreneurs. Her accomplishments include B&T 30Under30 award finalist and winning Verizon Media leadership power pitch off.