Building and protecting your brand with IP Australia

Building a strong brand is essential for the success of any business. Your brand represents your business’ mission, values, and offerings and is one of your most valuable assets. For this reason, ensuring your brand is protected from copycats and misuse is essential.

To help you learn how, LegalVision, in collaboration with IP Australia, is hosting a free in-person event on ‘The Power of Branding: Building and Protecting Your Brand.’

Join us on Wednesday, 23 October at 6 pm when Rebecca Jones (LegalVision) and Tracey Berger (IP Australia) will discuss:

• Ensuring your brand is unique and stands out in the market;

• How a trade mark protects your brand from competitors;

• Checking that your trade mark is available and enforceable; and

• Practical steps to protect and enforce your trade mark.

This session is being held in conjunction with NSW Small Business Month 2024. It will provide you with the knowledge and tools to build a strong, legally protected brand that supports your business growth.

Following the presentation, there will be a live Q&A and networking opportunities. You are also eligible to receive a free legal consultation.

About Rebecca Jones

Rebecca is LegalVision’s Trade Marks Practice Group Leader. She is a registered Trade Marks Attorney, and has over 13 years’ experience working at top law firms in both Australia and New Zealand. Rebecca advises on many aspects of trade marks law, including brand protection strategies, availability searches, opposition proceedings, removal actions, filing and prosecuting trade mark applications and preparing evidence of use.

About Tracey Berger

Tracey spent 25 years in private practice as a trade mark lawyer for a leading intellectual property firm working with a diverse client base from individuals, SMEs and local businesses to Fortune 500 companies to manage, protect and enforce their trade marks. She provided her clients with commercial solutions to legal problems.

In 2022, Tracey joined the Oppositions & Hearings section of IP Australia, where she determines trade mark disputes.

About LegalVision

LegalVision’s unlimited legal services membership provides businesses with a faster, better quality and more cost-effective client experience. Visit legalvision.com.au or call 1300 544 755 to contact our team.