Research, conducted by not for profit water efficiency specialists, Smart Approved WaterMark, has revealed Australia has an addiction to using their taps. Despite being the world's driest inhabited continent, Australia is on autopilot when using tap water. Experts state that if Australian’s were more conscious - more mindful - when reaching for taps they would value water, cut unnecessary use and save more.
To make us aware of our addiction, the not for profit has launched ‘Water Night’ - a national challenge encouraging Australians to become water mindful on October 22nd. Between 5pm to 5am on Thursday 22 October, those who take on the challenge will be required to use one bucket of water, no taps, no showers, no running water (handwashing, drinking and flushing excluded).
Register to participate in the Water Night challenge at www.waternight.com.au and improve your water mindfulness.
Australian TV personality, Gorgi Coghlan, is an ambassador for the campaign and will be participating in the Water Night challenge with her family.
Also doing their bit to back the campaign are Australian Tiktokers including Jasmine XTO and Rory Eliza alongside gardening aficionadas and water efficiency fans, Jane Edmanson, Sophie Thomson and Costa Georgiadis all presenters of ABC’s Gardening Australia.
Water Services Association Australia and Australian Water Association, Power and Water, Water Corporation, Sydney Water, Planet Ark and WaterAid. Councils including Tweedshire, Eurobodalla, Dubbo, Tamworth and Liverpool Plains and more are also supporting the challenge. (Full list at waternight.com.au)