Social Media is Dead: Old School Marketing Tactics That Work
Tuesday 17 February from 6pm to 7pm
If marketing is making you feel like you’re screaming into the void, you’re not alone. The algorithm is broken, but your creative business doesn’t have to be.
Join us for Social Media is Dead, a webinar designed to liberate you from the content hamster wheel. Inspired by the analogue revival championing ‘guerilla’ creativity, we’re supplementing reels with real connection.
Tune into our webinar and discover some ‘old school’ tactics that actually work, from printed material to strategic partnerships and coffee dates. Stop renting your audience from the tech giants and start building a community that lasts. Let’s get creative like it’s 1999.
Part of the Creative Plus Business Evening Education Series. The series is delivered as part of our commitment as a Social Enterprise to devote at least 50% of our profit to making programs and education free or heavily subsidised for creatives and arts organisations.
Who’s it for?
Creative and arts practitioners, freelancers, start-ups, and arts entrepreneurs from beginners to established (international sign-ups welcome!).
Who are the Hosts?
Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist, performer, and filmmaker. Monica has a Masters degree in Screen Arts and Business from AFTRS and was appointed as Australia’s first Creative Industries Business Advisor in 2013. In 2016 Monica founded the social enterprise Creative Plus Business, an organisation dedicated to educating creatives about small business skills, financial literacy and marketing.
Robbi James is a producer and marketing whizz who has built a portfolio career across media, business and brand development, public relations, and project management. He is a founding member and Executive Director of multi-award-winning production company Rogue Projects. Before becoming the Director of Engagement at Creative Plus Business he led national touring company Critical Stages Touring as its CEO, and has been a cultural consultant for organisations large and small, including the Arts Council of Korea. He is also the producer of Arts on Tour’s Salon, the arts market and conference for theatre in NSW/ACT, and sits on the board of the newly established Australian Arts Markets.
What’s Creative Plus Business?
We’re a national social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.
Accessibility: if you have any queries or access requirements, please email hello@creativeplusbusiness.com
This webinar will be provided via Crowdcast. REGISTRATION IS ESSENTIAL.