How has the marketing landscape changed since the Covid pandemic? We’ll rethink both digital and offline advertising channels including radio, outdoor, Facebook, YouTube as well as opportunities you may not have considered before. We’ll look at what’s working, what’s overpriced and how to efficiently reach new customers and grow your business. You’ll learn how to take advantage of distressed inventory, of which there is a lot when you know where to look. This session is for retail and hospitality businesses, professional services, creative industries and startups.
Learn best practice placement tactics using Facebook, YouTube, Search, and other digital advertising opportunities to drive thousands of leads to your website
Develop advanced acquisition funnels for each channel. Use automated email campaigns, retargeting and other tactics to increase customer conversions
Learn to craft and test advertising content and tell stories that enhance your brand and drive conversions
Watch as Tim workshops live with two Sydney businesses just like you. He’ll evaluate their use of social media and offline media campaigns and show them what changes to make to reach and convert more customers at lower cost.
About Tim Doyle
Tim Doyle is one of the most renowned marketing minds in Australia. As an early employee and head of marketing for mattress and furniture brand Koala, he was part of the team that took the company from $500,000 in revenue to more than $100m annually in less than 3 years. More recently, Tim launched Pilot, a direct-to-consumer brand, and raised more than $8m in funding. Tim is also a growth advisor to Sydney-based design company Canva.
Other Reboot free webinars that might interest you
Rethink your business model with Tim Doyle, Pilot, Koala - Monday 12 October Noon to 1pm
Build your personal brand and gain new customers with Fleur Brown, cofounder of TEDxSydney - Monday 26 October Noon to 1pm
Rethink your brand strategy with Andre Eikmeier, cofounder Vinomofo - Monday 2 November Noon to 1pm
Create stand-out content with Chris Wirasinha, cofounder of Pedestrian.tv - Monday 9 November Noon to 1pm
Tactics for growing your business with Anna Cheng, Growth Marketing Manager at Brighte - Monday 16 November Noon - 1pm
The Reboot series
These events are part of City of Sydney’s Reboot series. The program aims to help businesses and creatives adapt, innovate and bounce back better. It will focus on digital skills, customer strategy and financial strategy.
The program has been created in collaboration with Zambesi, an online and face-to-face learning business that enables small business owners and their teams to learn from leaders in the field.