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Small Business Digital 101: Instagram

Grow your business using Instagram

Produced by the City of Sydney

One of the dominant marketing tools in many small business digital strategies is Instagram. Image-driven, it’s a marketing platform that can grow your brand’s presence with limitless boundaries.

This free session will cover:

  • how to use Instagram Business tools
  • how to link to other platforms to extend your marketing reach
  • how to create use Stories effectively
  • how to harness visual marketing
  • local best practice case studies.

You’ll hear from other business owners who are successfully using the platform to support their business.

Redfern Convenience Store owner Hazam Sedda will share his insights on successful online engagement. His corner shop in Redfern has become a social media sensation, attracting customers from around the globe eager to visit the world’s only convenience store with a dedicated Instagram account.

Also speaking will be St Frock founder, Sandradee Makejev, who has transformed her Bondi market stall into an online fashion empire with a $12 million-plus annual turnover that’s driven by a social media strategy.

Opportunity for 1 to 1 with Instagram
There’ll be a unique opportunity for 6 businesses to have a 15 minute session with Instagram. Be prepared – bring your questions!

Presented by Anastasia Pavlovic, Account Manager – eCommerce, CPG & Retail, ANZ, Facebook, and Jeff McBride, Instagram Communications Manager for Australia & NZ, Facebook



Wednesday 25 July 2018 from 6pm to 8.30pm


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