Delving into the inside stories of companies like Mercedes-Benz, Starbucks, Ritz-Carlton & MindChamps, Dr Michelli reveals how these businesses and their founders define powerful purposes, forging die-hard brands that have resonated with millions of consumers.
5 powerful lessons from 4 global brands:
- How you can take ANY product or service and build it into an extraordinary experience for customers.
- Sure-fire approaches that encourage employees to operate as ‘owners’ as opposed to functioning as ‘renters’ or ‘squatters.’
- How to get more from your staff by connecting them to a purpose beyond the walls of your business.
- How creating a shared vision through creative and strategic branding will drive innovations and expansion.
- How to harness the power of mindset – internalising the champion, creative and learning minds to enhance collaboration and creativity in your organisation.
Joseph A Michelli, PhD, CSP, is an internationally sought-after speaker, author, and organisational consultant. He transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on customer experience.
Dr Michelli helps leaders and business owners define and build memorable brands. He activates people, processes, and technology to consistently deliver service experiences that drive loyalty and sustained profits. His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their lives.
Dr. Michelli is a Wall Street Journal, USA Today, and New York Times number 1 bestselling author. His books include Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way, Leading The Starbucks Way: 5 Principles for Connecting with Your Customer, Your Products, and Your People, The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company.
Join his exclusive 1-day workshop to discover the secrets of success from leading businesses.