Insight: Social strategies

The frequency of social media use makes these social platforms the biggest marketplace in the world.

Almost 8 in 10 Australians (79%) are now on social media. More than half (56%) access social platforms more than 5 times per day (Sensis, 2018).

The prevalence, penetration and frequency of social media makes it the biggest marketplace in the world, some 3 billion people worldwide.

To be successful, it is now almost mandatory for a business to not just participate in social media, but to have a sophisticated and strategic approach. Social media marketing allows businesses to increase awareness, drive sales leads, retain customers and nurture a loyalty consumer base, and communicate directly with customers.

This month we bring together an influencer, an online editor, and a digital marketing lecturer to help us harness the power of social media:

  • Sammy Preston: Newly-minted editor of The Urban List, previously Foxtel Lifestyle Channel online editor
  • Tom Willis: Chief Marketing Officer at LawPath, and Head Lecturer in Digital Marketing at General Assembly
  • Louise Edmonds: Fashion Writer (SMH), Founder of MenStylePower, and TV Producer for Hillsong Channel.

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When

Tuesday 28 August 2018 from 5.30pm to 7pm

Cost

General public: $25.00
Student: $15.00

More Info

Hashtag: #insightbytheofficespace

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  • Mobility access

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