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How to free a founder from a sales role


Using a decision-making tool called the 4Qs, founders can avoid abandoning their sales role and instead, scale out of the sales role. Enjoy a beverage courtesy of WeWork while we tackle this difficult problem and explore four good reasons why we need to free founders from sales roles.

Who should attend
Founders, sales and marketing folk, VCs

About the speaker
Anthony has a decade of experience consulting to technology and software-as-service startups. Brands include, Google, SAP and IBM. He specializes in designing automated sales and marketing systems. He has consulted to SaaS vendors in the United Kingdom, Korea, Singapore, the Philippines, and Australia. Anthony has been a founder of two startups.

His first business, Firestarter, consulted on Facebook and iPad app development in South East Asia. The firm was acquired by Novus Media in 2010. He co-founded Futurebooks, an accounting firm servicing over 500 startups and ranked as Xero’s number one reseller in Asia. When he’s not working, Anthony enjoys racing sports bikes and sailing boats.

About WeWork
WeWork is the platform for creators. We provide beautiful workspace, an inspiring community, and meaningful business services to tens of thousands of members around the world. From startups and freelancers to small businesses and large corporations, our community is united by a desire for our members to create meaningful work and lead meaningful lives—to be a part of something greater than ourselves. Co-founded by Adam Neumann and Miguel McKelvey in New York City in 2010, WeWork is a privately held company with over 3500 employees.



Level 14/5 Martin Pl, Sydney NSW 2000, Australia
WeWork offices


Tuesday 12 March 2019 from 6am to 8pm


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Hashtag: #runfrictionless

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