Filter by
City of Sydney
Part of Reboot

Google for growth [webinar]

Where
Online
Online
See event description for details on how to connect.
When

Monday 17 May from 12pm to 1pm

Learn how to better harness the power of Google, SEO, Analytics and Adwords to promote your business with Sasha Gusain and Tom Hunt.

Google is the world’s most powerful tool for business. This workshop will equip you with an understanding of how to take advantage of Google’s paid and non-paid functions to grow your business. This workshop will include live assessments of the websites of Sydney businesses just like yours and suggestions for simple tactics to increase traffic and attract high quality customers.

You’ll learn

  • the fundamental Google pillars every business should have in place - there’s more than you think

  • how to identify the key terms your customers are searching for and how to structure your website to capture this traffic

  • content Google is likely to promote

  • how to develop a long-term strategy to drive your website listing up in Google search

  • how to master Google Adwords by combining a paid and organic strategy to attract customers

  • how a content strategy can attract customers.

This event is produced by City of Sydney and facilitated by Zambesi.

Book

About the experts

Sasha Gusain is one of Australia’s leading experts in SEO and scaling organic (non-paid) customer growth strategy. She led SEO at hipages before a shift to Canva in 2016 where she worked within the team behind the company’s now world-famous content, landing page and SEO strategy. She spent the past 2 years consulting to other businesses including Vero, Clipchamp and Airtasker, where she helped with different organic growth initiatives. In 2021 Sasha has returned to Canva's SEO growth team.

Tom Hunt’s passion is digital advertising and analytics. He is a highly sought after marketing consultant who specialises in Google Analytics and Google Adwords. He is best known for the incredible marketing machine that he helped build at Koala Mattress that enabled the eCommerce store to grow from zero to $100 million in revenue in less than 3 years.

Other Reboot webinars you might be interested in:

Contact event organiser

City of Sydney

Advertisement

Other events at Online

Slow flow yoga with Claire

Slow flow yoga with Claire

A creative, slower-paced class incorporating a blend of Vinyasa and Hatha yoga
Today 12pm to 12.45pm
Online Sheng Zhen Meditation

Online Sheng Zhen Meditation

Easy to learn movements and still meditation
Today 10am to 11.15am
Artist in Focus: Mylyn Nguyen

Artist in Focus: Mylyn Nguyen

Interviews and a focus on the practice of Sydney artist Mylyn Nguyen
Today all day
Digital scavenger hunt around the world

Digital scavenger hunt around the world

Explore wonders of the world on this cryptic journey without leaving home
Today 9am to 9am
Run for the Herd Virtual Festival

Run for the Herd Virtual Festival

Join the stampede and help smash the stigma surrounding mental health.
Today 12am to 11.59pm
Sydney Eisteddfod 2021

Sydney Eisteddfod 2021

One of the largest performing arts festivals returns to give Australians their moment in the spotlight
Today all day