The nature of ‘consuming’ fashion – via commerce or media – has changed irrevocably. What’s more, this phenomenon is arguably nowhere better exemplified than in contemporary China, whose booming media, social and economic landscapes, as well as its growing influence on the global stage of transnational fashion, continue to evolve. Responding to consumer demands, to changes in media practice and fashion production, contemporary China offers bold and oftentimes challenging glimpses into the future of fashion.
Join Angelica Cheung, Editor-In-Chief of Vogue China, for an intimate evening exploring these evolving complexities to open the Sherman Centre for Culture and Ideas’ (SCCI) 2019 Fashion Hub programme.
Her keynote address will be introduced by SCCI Founder and Executive Director, Dr Gene Sherman AM, followed by an introduction from Edwina McCann, Editor-In-Chief, Vogue Australia.
Cheung is widely recognised as one of the most influential voices in contemporary fashion, facilitating and deepening relationships between the West and her native China. Credited with increasing Vogue China’s monthly circulation to 1.6million-and-growing, since launching the title in September 2005, Cheung’s editorship has been earmarked by Business of Fashion as “the heart of the publication’s success.”
Speaking to The Financial Times, Cheung said she has always seen Vogue China as the harbinger of a new era in this complex cultural landscape. “International titles were not giving China the respect it deserved as a market. They would syndicate and translate material from elsewhere. It dawned on me that I could create something entirely new.”