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Last Minute Productions

Intermediate DJ & Business/Marketing Course

When

Thursdays, 6pm to 9pm Thursday 29 June to Thursday 3 August

Last Minute Productions, Music Studio – Redfern Community Centre & Article Events present a free 7-week DJ intermediate program featuring 'Getting down to business' facilitated by Nick Toth.

Note: Students must bring DJ controller with Serato downloaded to own laptop and head phones.

Week 1:

  • Introduction – course overview – learning outcomes

  • Establishment of previous learning / skill levels – dreams & aspirations

  • Revision of SeratoDJ basics – intro to advanced features and/or DJPro

  • Revision of Pioneer controller basics – intro to advanced techniques – scratching / cutting / etc

  • Explore different techniques / styles of mixing 2 tracks – variations

Week 2: Getting Down To Business

  • Revision of key points week 1 / Q & A

  • Business structures – sole trader vs company – pros and cons

  • Getting started – apply for an ABN & business name

  • Licenses – insurance – copyright vs trademark – legal matters

  • Invoicing – bookkeeping / accounting – P&L - tax

  • Planning & time management – SMART goals – business plan

Week 3: You Are Your Brand

  • Revision of key points week 2 / Q & A

  • Identify your WHY – define your vision / mission – examples

  • Know yourself – strengths / weaknesses / passions / skills / core values

  • Find your focus / niche / competitive advantage / audience – authenticity – your story

  • Brainstorm what your brand should be / plan a DJ set that communicates your brand

  • Present your brand / DJ set concept to the class and receive feedback

Week 4: Marketing Magic

  • Revision of key points week 3 / Q & A

  • Marketing basics – strategy vs tactics

  • A research-based approach – who is your customer & how can they find you?

  • Know your industry / competition / opportunities & the power of networking

  • Content marketing – social media – email – SEO – podcasts – print

  • Effective marketing collateral – create your own or outsource – resources

  • Class exercise: in small groups, choose marketing tactics for our graduation event

Week 5: Marketing 2

  • Presentation of your marketing strategy outline (2min each)

  • Intro to Meta Business Suite & Ads Manager

  • Create an ad campaign – objective – audiences – track results

  • Vote on marketing tactics for graduation event – create collateral – start ad campaign

Week 6: Preparation for Graduation

  • Review campaign results – amend / edit / schedule if needed

  • 1-on-1 review of your β€˜branded’ DJ set

  • Homework: perfect your set and record/film yourself

Contact event organiser

Last Minute Productions

Accessibility

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