Intermediate DJ & Business/Marketing Course

Last Minute Productions, Music Studio – Redfern Community Centre & Article Events present a free 7-week DJ intermediate program featuring 'Getting down to business' facilitated by Nick Toth.

Note: Students must bring DJ controller with Serato downloaded to own laptop and head phones.

Week 1:

• Introduction – course overview – learning outcomes

• Establishment of previous learning / skill levels – dreams & aspirations

• Revision of SeratoDJ basics – intro to advanced features and/or DJPro

• Revision of Pioneer controller basics – intro to advanced techniques – scratching / cutting / etc

• Explore different techniques / styles of mixing 2 tracks – variations

Week 2: Getting Down To Business

• Revision of key points week 1 / Q & A

• Business structures – sole trader vs company – pros and cons

• Getting started – apply for an ABN & business name

• Licenses – insurance – copyright vs trademark – legal matters

• Invoicing – bookkeeping / accounting – P&L - tax

• Planning & time management – SMART goals – business plan

Week 3: You Are Your Brand

• Revision of key points week 2 / Q & A

• Identify your WHY – define your vision / mission – examples

• Know yourself – strengths / weaknesses / passions / skills / core values

• Find your focus / niche / competitive advantage / audience – authenticity – your story

• Brainstorm what your brand should be / plan a DJ set that communicates your brand

• Present your brand / DJ set concept to the class and receive feedback

Week 4: Marketing Magic

• Revision of key points week 3 / Q & A

• Marketing basics – strategy vs tactics

• A research-based approach – who is your customer & how can they find you?

• Know your industry / competition / opportunities & the power of networking

• Content marketing – social media – email – SEO – podcasts – print

• Effective marketing collateral – create your own or outsource – resources

• Class exercise: in small groups, choose marketing tactics for our graduation event

Week 5: Marketing 2

• Presentation of your marketing strategy outline (2min each)

• Intro to Meta Business Suite & Ads Manager

• Create an ad campaign – objective – audiences – track results

• Vote on marketing tactics for graduation event – create collateral – start ad campaign

Week 6: Preparation for Graduation

• Review campaign results – amend / edit / schedule if needed

• 1-on-1 review of your ‘branded’ DJ set

• Homework: perfect your set and record/film yourself