Filter by
Last Minute Productions

Intermediate DJ & Business/Marketing Course


Tuesdays, 6pm to 8pm Tuesday 11 October to Tuesday 29 November

Last Minute Productions, Music Studio - Redfern Community Centre & Article Events present a free 7 week DJ intermediate program featuring 'Getting down to business' facilitated by Nick Toth.

Note: Students must bring DJ controller with Serato downloaded to own laptop and head phones.

Week 1:

  • Introduction – course overview – learning outcomes

  • Establishment of previous learning / skill levels – dreams & aspirations

  • Revision of SeratoDJ basics – intro to advanced features and/or DJPro

  • Revision of Pioneer controller basics – intro to advanced techniques – scratching / cutting / etc

  • Explore different techniques / styles of mixing 2 tracks – variations

Week 2: Getting Down To Business

  • Revision of key points week 1 / Q & A

  • Business structures – sole trader vs company – pros and cons

  • Getting started – apply for an ABN & business name

  • Licenses – insurance – copyright vs trademark – legal matters

  • Invoicing – bookkeeping / accounting – P&L - tax

  • Planning & time management – SMART goals – business plan

Week 3: You Are Your Brand

  • Revision of key points week 2 / Q & A

  • Identify your WHY – define your vision / mission – examples

  • Know yourself – strengths / weaknesses / passions / skills / core values

  • Find your focus / niche / competitive advantage / audience – authenticity – your story

  • Brainstorm what your brand should be / plan a DJ set that communicates your brand

  • Present your brand / DJ set concept to the class and receive feedback

Week 4: Marketing Magic

  • Revision of key points week 3 / Q & A

  • Marketing basics – strategy vs tactics

  • A research-based approach – who is your customer & how can they find you?

  • Know your industry / competition / opportunities & the power of networking

  • Content marketing – social media – email – SEO – podcasts – print

  • Effective marketing collateral – create your own or outsource – resources

  • Class exercise: in small groups, choose marketing tactics for our graduation event

Week 5: Marketing 2

  • Presentation of your marketing strategy outline (2min each)

  • Intro to Meta Business Suite & Ads Manager

  • Create an ad campaign – objective – audiences – track results

  • Vote on marketing tactics for graduation event – create collateral – start ad campaign

Week 6: Preparation for Graduation

  • Review campaign results – amend / edit / schedule if needed

  • 1-on-1 review of your β€˜branded’ DJ set

  • Homework: perfect your set and record/film yourself

Week 7: Graduation event – performance of your DJ set

Contact event organiser

Last Minute Productions



More events part of City of Sydney Community Centres

Learn to read music and sing

Learn to read music and sing

Free singing and theory class. No experience needed.
Today 10.30am to 12.30pm
KGV seniors strength class

KGV seniors strength class

Join KGV's seniors strength and movement class at KGV gym
Today 12am to 2.45pm
Gentle exercise

Gentle exercise

Gentle exercise for older adults in a friendly, relaxed atmosphere
Today 12am to 11am
Glebe after-school basketball

Glebe after-school basketball

Free activity for ages 13 to 18 to learn and play basketball
Today 4pm to 5.45pm
Table tennis hire at Ultimo

Table tennis hire at Ultimo

Professional tables for hire at Ultimo Community Centre
Today 10am to 8pm
Women's art group

Women's art group

A weekly self-guided session to work on your own art projects with other women
Today 12pm to 3pm
Book exchange

Book exchange

Donate your preloved books or grab a book or 2 to take home for free.
Today 9am to 5pm