Death To Brainstorms

There are very few things in our lives that have remain unchanged for 80 years, but creative brainstorms in the workplace have remained stubbornly the same since first introduced in the 1940s.

Behind their popularity lies an uncomfortable truth: brainstorms kinda suck. They often stifle creativity, smother diverse voices, waste time and deliver mediocre outcomes. In fact, if you were tasked with coming up with the worst possible way of being creative, you’d probably devise a brainstorm. Despite everything that’s evolved in our world, they are still the primary method most people use to come up with ideas in the workplace. So, what does work?

Tim Duggan, the co-founder of Junkee Media and author of the new book on creativity Killer Thinking, has sat through hundreds of brainstorms and spent the last few years searching for better alternatives by studying research papers and performing countless experiments on businesses of all sizes.

Join Tim at this light-hearted funeral for boring creative sessions. He reveals better ways to come up with ideas as a group that every workplace can apply straight away. In this session, you’ll discover the theory and science behind creativity, participate in a live workshop, and walk away more confident in your ability to recognise, create and refine brilliant ideas. Amen to that!