Friday 13 February from 9am to 5pm
Who should attend: Mid-career professionals looking to understand crises Senior professionals wanting to refresh their skills Professionals from all sectors
This course is not only about surviving crises but thriving through them. Equip yourself with the knowledge and skills to steer your organisation confidently through any challenge.
In today’s fast-paced and unpredictable business landscape, the ability to manage crises effectively has become a cornerstone of successful public relations and communication strategy.
Crisis Management is designed exclusively for mid-career professionals seeking to elevate their expertise in crisis and issue management. Led by our Course Leader Shane Allison, this intensive full-day training course offers a deep dive into the lifecycle of a crisis — from preparation to recovery.
Participants will engage in an evolving case study, gaining insights into the decision-making processes behind diverse crises, and applying those lessons to their own strategies. Our hands-on exercises and in-depth discussions ensure that theory translates into practice, providing you with the tools to navigate the stormiest waters.
Whether you’re looking to refresh your knowledge or acquire new skills, this course will enhance your ability to anticipate, prepare for, and respond to crises with confidence and creativity.
Your journey to mastering crisis and issue management starts here.
Course Leader - Meet Shane Allison
Shane Allison is the Chair and Principal Consultant of Phronesis, a Corporate Affairs as a Service agency that offers creative solutions to solve client's wicked problems.
He is also a seasoned issues management professional with extensive experience managing and preparing for crises for clients across professional and financial services.
He currently works across a high-profile portfolio of clients, including recent engagements helping manage high-profile senate inquiries, major reputational crisis and significant long-running issues.
Shane is also the Chair of the CPRA. During his tenure as Chair, the Association has rebranded to Communication and Public Relations Australia, restructured its constitution to provide more engagement and member influence, and significantly revamped the association's value proposition.