Learn how to create stand-out content that gets shared and builds community with Chris Wirasinha, cofounder of Pedestrian.tv
In this one-off workshop, you’ll learn insights into how to develop content that stands-out, gets shared and creates a deep connection with your community. You’ll see how content marketing has changed since the pandemic. This session is suitable for any business who wants to rethink their customer base and attract more traffic to their website.
Create content that gets shared online: understand what will engage, entertain and educate your audience and the three secrets why people share
Technical essentials: understand what makes an effective headline, what type of images to use where, how to design a video or podcast people will watch / listen to beyond the first 5 seconds
Hack distribution: learn tactics to use Facebook, Twitter, Instagram and LinkedIn as effective distribution channels for your content
Participate as Chris workshops content strategy with two Sydney businesses just like you.
About Chris Wirasinha
Chris Wirasinha is cofounder of Pedestrian.tv, Australia’s most successful digital content site. Chris and his co-founder launched the company in 2005 and grew it to a media giant recently acquired by Nine Entertainment at a final valuation of $100m. From the outset, Pedestrian.tv produced quality, unique content for a millennial audience. It quickly grew to become Australia’s largest youth network, now with more than 7m monthly pageviews and winner of Media Brand of the Year for two consecutive years. Chris and his team tested, iterated, reviewed and improved the content strategy at Pedestrian.tv over thirteen years. They gained insights and developed tactics that enabled Pedestrian.tv to become a distinctive authority, loved by their audience. They cracked virality and wrote the playbook for how to produce content that gets shared on social media.
Can't attend live?
Register anyway and we will send you a link to the recording after the event.
The Reboot series
These are part of City of Sydney’s Reboot series. The program aims to help businesses and creatives adapt, innovate and bounce back better. It will focus on digital skills, customer strategy and financial strategy.
The program has been created in collaboration with Zambesi, an online and face-to-face learning business that enables small business owners and their teams to learn from leaders in the field.